LeadSquared
LeadSquared: A broad CRM for field sales, lead operations, marketing automation, and mobile work. Ranked #22 of 238 in CRM Software by our editors (7.4/10); pricing: 15-day trial; best for field-sales teams needing communications and mobile CRM.
At a glance
- Editor score7.4 / 10
- Pricing15-day trial
- Best forField-sales teams needing communications and mobile CRM
- Free planNo
- Founded2013 · Bengaluru, Karnataka, India
- Facts checked20 Sep 2026
Where it wins
- Lead capture, scoring, prioritization, and distribution across multiple sources
- Mobile CRM supports offline and field-sales work on iOS and Android
- Workflow automation, reporting, APIs, and AI-powered email parsing
Where it doesn't
- Paid-only plans may limit access for smaller teams
- Sales and marketing capabilities are split across separate plan families
- Advanced features require higher-tier plans such as Sales Super or Marketing Super
Our verdict on LeadSquared
LeadSquared is a cloud CRM for sales, marketing, service, and field teams. It brings together lead capture from forms, landing pages, imports, APIs, and third-party sources with lead scoring, distribution, account management, opportunity tracking, pipeline reporting, and marketing automation. Field teams can access the CRM through web, iOS, and Android apps, including offline capabilities. It suits organizations managing high lead volumes, distributed sales activity, and communications across email, messaging, telephony, scheduling, and payment channels.
The plan structure separates sales and marketing use cases. Sales Pro includes lead, account, and opportunity management, Gmail and Outlook integration, workflow automation, mobile CRM, and ISO 27001 and SOC 2 Type 2 compliance. Sales Super adds advanced sales management and unlimited workflow automation. Marketing Pro covers list segmentation, website event tracking, email campaigns, workflow automation, and an AI-powered email parser, while Marketing Super adds advanced workflow automation and marketing analytics. A 15-day free trial is advertised for inbound marketing, and the product is positioned as a paid CRM rather than a free-plan tool.
LeadSquared’s breadth is a major consideration for teams that want sales and marketing processes in one platform. Integrations include Gmail, Outlook, Zoom, Google Meet, WhatsApp, Facebook, Instagram, Calendly, RingCentral, Tawk.to, Razorpay, PayU, and Cashfree. REST APIs, webhooks, and an application development platform support further customization. The trade-off is that the product may be more than a small team needs, especially when advanced capabilities sit in higher tiers and sales and marketing plans are distinct. Choose LeadSquared for field-oriented CRM, communications, automation, and reporting; consider a narrower CRM when simplicity is the main priority.
Your product? Our editors can test LeadSquared in depth and publish a review, labelled as paid · from $149/mo →
LeadSquared pricing
All 4 LeadSquared plans and prices →
LeadSquared fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Free trial | Yes |
| Visual sales pipeline | Not verified |
| Email sync | Yes |
| Marketing automation | Yes |
| AI features | Yes |
| Mobile app | Yes |
| Open source | Not verified |
| Free trial | 15 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 162+ integrations: Gmail, Outlook, Zoom, Google Meet, WhatsApp, Facebook … See all → |
| Pricing | 15-day trial (source) |
| Website | leadsquared.com |
| Facts checked | 20 Sep 2026 |
LeadSquared integrations
LeadSquared lists 162+ integrations on its own site — the 13 named here are the ones its pages call out.
- Gmail
- Outlook
- Zoom
- Google Meet
- Calendly
- RingCentral
- Tawk.to
- Razorpay
- PayU
- Cashfree
See all LeadSquared integrations →
Alternatives to LeadSquared
- HubSpot CRMA capable free CRM with contact, deal, email, AI, mobile, and integration coverage.9.4
- Salesforce Sales CloudA broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.9.3
- Zoho CRMA broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.9.2
See all LeadSquared alternatives →
Also Ranked In
LeadSquared is ranked in 19 of our directories; the 6 strongest besides CRM Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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