Openprise
Openprise: A broad platform for governing, enriching, and routing complex GTM data. Ranked #24 of 31 in Lead Enrichment Software by our editors (6.8/10); pricing: Paid; best for enterprise data operations and governance.
At a glance
- Editor score6.8 / 10
- PricingPaid
- Best forEnterprise data operations and governance
- Free planNo
- Firmographic enrichmentYes
- Facts checked20 Sep 2026
Where it wins
- Multi-vendor waterfalls combine enrichment sources in automated workflows
- Cleansing, deduplication, matching, scoring, and routing cover the GTM data lifecycle
- Role-based access, audit logging, APIs, and enterprise integrations support governance
Where it doesn't
- Enterprise pricing requires a sales conversation
- No free plan is available
- Its broad feature set may exceed the needs of smaller teams
Our verdict on Openprise
Openprise is a cloud data and AI orchestration platform for marketing operations, sales operations, and revenue operations teams. It connects CRM, marketing automation, warehouse, and enrichment systems, then cleanses, standardizes, deduplicates, enriches, scores, matches, and routes go-to-market data. The platform is aimed at organizations with complex technology stacks and large databases, particularly teams responsible for enterprise data operations and governance.
Its strongest fit is breadth across the data lifecycle. Multi-vendor enrichment waterfalls support firmographic, technographic, and intent enrichment, while lead-to-account matching and lead routing extend the platform into operational workflows. No-code automation, custom REST APIs through API Factory, and AI-assisted scoring, segmentation, and orchestration add flexibility for teams connecting multiple systems. Integrations include Salesforce, HubSpot, Microsoft Dynamics, Marketo, Eloqua, Pardot, Snowflake, Google BigQuery, Amazon S3, ZoomInfo, Clearbit, Outreach, Salesloft, and 6sense. The published plans also show 400+ pre-built connectors and support for web and API access.
Governance is a central reason to consider Openprise. Role-based access controls and audit logging support controlled data operations, while cleansing, standardization, and deduplication address quality issues before records move through revenue workflows. Professional includes unlimited user seats, 250,000+ records per bot run, 5,000+ API calls per day, 20+ pre-built solutions, and multi-vendor enrichment waterfall automation. Enterprise adds 10,000+ API calls per day and a dedicated Customer Success manager. Openprise is a strong choice for enterprises that need coordinated data management across a broad stack; teams seeking a focused enrichment tool, a free entry point, or simpler implementation should look elsewhere.
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Openprise pricing
All 2 Openprise plans and prices →
Openprise fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Firmographic enrichment | Yes |
| Technographic enrichment | Yes |
| Intent data | Yes |
| API access | Yes |
| Monthly credits | Not verified |
| Waterfall enrichment | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | Community · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 400+ integrations: Salesforce, HubSpot, Microsoft Dynamics, Marketo, Eloqua, Pardot … See all → |
| Pricing | Paid (source) |
| Website | openprisetech.com |
| Facts checked | 20 Sep 2026 |
Openprise integrations
Openprise lists 400+ integrations on its own site — the 14 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Microsoft Dynamics
- Marketo
- Eloqua
- Pardot
- Snowflake
- Google BigQuery
- Amazon S3
- ZoomInfo
- Clearbit
- Outreach
- Salesloft
- 6sense
See all Openprise integrations →
Alternatives to Openprise
- ClayBroad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.9.4
- CleanlistAffordable waterfall enrichment with verified contact data, AI qualification, and CRM delivery.9.2
- SurfeA CRM-focused prospecting platform with search, enrichment, signals, and workflow integrations.9.0
See all Openprise alternatives →
Also Ranked In
Openprise is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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