Clay
Clay: Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams. Ranked #1 of 31 in Lead Enrichment Software by our editors (9.4/10); pricing: Free plan · 14-day trial; best for teams needing broad, automated enrichment.
At a glance
- Editor score9.4 / 10
- PricingFree plan · 14-day trial
- Best forTeams needing broad, automated enrichment
- Free planYes
- Paid from$167/mo
- Founded2017
- Facts checked22 Sep 2026
Where it wins
- Enriches contact, company, firmographic, technographic, and intent data
- Multi-provider waterfalls improve coverage across enrichment workflows
- CRM, data-warehouse, API, refresh, and bulk-enrichment support
Where it doesn't
- Phone-number enrichment starts on the Launch plan
- CRM and data-warehouse auto-sync start on Growth
- Advanced access controls and dedicated strategy require Enterprise
Our verdict on Clay
Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can append emails, phone numbers, and other record attributes; research custom data with Claygent AI; run bulk enrichment; and refresh records in real time or on schedules. Its broad scope suits teams that need automated enrichment across varied go-to-market data rather than a narrow contact lookup tool.
The published monthly plans scale by actions, data credits, and workflow capabilities. Free includes 500 actions, 100 data credits, unlimited seats and tables, multi-provider waterfalls, and Claygent AI web research. Launch costs $167 per month and raises capacity to 15,000 actions and 3,000 data credits, while adding phone-number enrichment, unlimited Audiences search, and job-change and other signals. Growth costs $446 per month and includes 40,000 actions, 6,000 data credits, CRM auto-sync, data-warehouse auto-sync, and HTTP API integration. Enterprise adds custom actions and credits, unlimited Audiences search and imports, SSO, role-based access control, and a dedicated growth strategist.
Clay’s ecosystem supports Salesforce, HubSpot, Snowflake, Salesloft, Outreach, Dynamics 365 CRM, and Google BigQuery, with web and API access. That combination makes it a strong fit for teams coordinating enrichment across CRM, sales engagement, and warehouse systems. Multi-provider waterfalls, scheduled refreshes, custom HTTP API enrichment, and AI web research also support more specialized workflows. Smaller teams with simple enrichment needs may find the plan structure and credit-based usage more than they need, while teams requiring phone enrichment, synchronization, or advanced access controls must move beyond Free. Choose Clay for breadth and workflow flexibility; choose a narrower tool when basic enrichment is the main requirement.
Your product? Our editors can test Clay in depth and publish a review, labelled as paid · from $149/mo →
Clay pricing
Clay fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $167/mo |
| Firmographic enrichment | Not verified |
| Technographic enrichment | Not verified |
| Intent data | Not verified |
| API access | Yes |
| Monthly credits | 2500 credits/mo |
| Waterfall enrichment | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension, macOS, Linux |
| Compliance & security | SOC 2, GDPR, ISO 27001, SSO/SAML |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: Salesforce, HubSpot, Pipedrive, Close, Loxo, Snowflake … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | clay.com |
| Facts checked | 22 Sep 2026 |
Clay integrations
Clay lists 10 integrations on its own site.
- Salesforce
- HubSpot
- Pipedrive
- Close
- Loxo
- Snowflake
- Fivetran
- Postgres
- Databricks
- BigQuery
Alternatives to Clay
- CleanlistAffordable waterfall enrichment with verified contact data, AI qualification, and CRM delivery.9.2
- SurfeA CRM-focused prospecting platform with search, enrichment, signals, and workflow integrations.9.0
- Enrich CRMA broad enrichment toolkit with especially strong HubSpot workflows.8.9
Clay vs the competition
- Clay vs Cleanlist
- Clay vs Surfe
- Clay vs Enrich CRM
- Clay vs LeadMagic
- Clay vs TargetWise
- Clay vs FullEnrich
Compare Clay with any tool side by side →
Also Ranked In
Clay is ranked in 8 of our directories; the 6 strongest besides Lead Enrichment Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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