Clay comparisons
Clay is compared head-to-head with Cleanlist, Surfe and Enrich CRM and more: 7 head-to-heads in Lead Enrichment Software, each with the specs and prices we checked.
Clay head-to-head
- Clay vs Cleanlist
- Clay vs Surfe
- Clay vs Enrich CRM
- Clay vs LeadMagic
- Clay vs TargetWise
- Clay vs FullEnrich
- Clay vs Forager
Clay vs each of them
| # | Tool | Free plan | Paid from | Firmographic enrichment | Technographic enrichment | Intent data | API access | Monthly credits | Score |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Clay | Yes | $167/mo | Yes | 2500 credits/mo | 9.4 | |||
| 2 | Cleanlist | Yes | $59/mo | Yes | No | No | Yes | 1500 credits/mo | 9.2 |
| 3 | Surfe | Yes | $39/user/mo | 150 credits/mo | 9.0 | ||||
| 4 | Enrich CRM | Yes | €29/mo | Yes | Yes | Yes | Yes | 8.9 | |
| 5 | LeadMagic | No | $490/yr | Yes | Yes | Yes | Yes | 2000 credits/mo | 8.8 |
| 6 | TargetWise | Yes | $49/mo | Yes | 8.7 | ||||
| 7 | FullEnrich | No | Yes | 1000 credits/mo | 8.6 | ||||
| 8 | Forager | No | $45/mo | Yes | Yes | Yes | Yes | 2250 credits/mo | 8.5 |
Compare Clay with any lead enrichment tool
These are the matchups our editors wrote up. The compare tool pairs Clay with any other product in Lead Enrichment Software — and up to four at once — from the same checked specs.
Compare Clay with any tool side by side →
Every lead enrichment software head-to-head →
Our full Clay verdict, pricing and fact sheet →
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Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update