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Head-to-head · Lead Enrichment Software

Clay vs Surfe

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Clay #1 in Lead Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Clay
Surfe #3 in Lead Enrichment Software 9.0/10 Free plan Free plan✓ 0 of 5 features Visit Surfe

Clay leads on 1 check, Surfe on 1, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Lowest starting priceSurfe · $39/user/mo
  • Free planboth
  • Free trialonly Clay
  • Most featuresClay · 2 of 5

Clay scores higher on our rubric for lead enrichment software: 9.4 against 9.0 out of 10; our editors rank them #1 and #3.

Surfe is cheaper to start at $39/mo against $167/mo. Clay leads on monthly credits: 2500 credits/mo versus 150 credits/mo.

Clay is the better fit for teams needing broad, automated enrichment. Surfe is the better fit for CRM-focused teams building prospect lists.

  • Clay fits best

    Teams needing broad, automated enrichment

  • Surfe fits best

    CRM-focused teams building prospect lists

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ Surfe 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in Lead Enrichment Software #3 in Lead Enrichment Software
Best for Teams needing broad, automated enrichment CRM-focused teams building prospect lists
Pricing model Free plan + paid Free plan + paid
Starting price $167/mo $39/user/mo (best)
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension, macOS, Linux Web, Chrome extension
Support Email, Community, Docs Email, Community, Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML GDPR, ISO 27001, SSO/SAML
Integrations 10 integrations 9 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 2/5 · Surfe 0/5
Firmographic enrichment Not checked yet Not checked yet
Technographic enrichment Not checked yet Not checked yet
Intent data Not checked yet Not checked yet
API access ✓ (best) Not checked yet
Waterfall enrichment ✓ (best) Not checked yet
Specs
Monthly credits 2500 credits/mo (best) 150 credits/mo
Our review
Pros
  • Enriches contact, company, firmographic, technographic, and intent data
  • Multi-provider waterfalls improve coverage across enrichment workflows
  • CRM, data-warehouse, API, refresh, and bulk-enrichment support
  • Company and people search with prospecting filters
  • Verified email, mobile enrichment, and buying-signal tracking
  • One-click CRM sync plus API and MCP access
Cons
  • Phone-number enrichment starts on the Launch plan
  • CRM and data-warehouse auto-sync start on Growth
  • Advanced access controls and dedicated strategy require Enterprise
  • Free plan limits one-click CRM additions
  • Paid credit allowances vary substantially by plan
  • Advanced controls and API access are reserved for Enterprise
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can…

Read the review →

Surfe is a sales prospecting and sales intelligence platform for SDRs, BDRs, account executives, RevOps teams, and other go-to-market organizations. It combines company and people search with prospecting filters, verified email and mobile…

Read the review →
  1. ClayLead Enrichment Software 9.4Free plan · 14-day trial
  2. SurfeLead Enrichment Software 9.0Free plan

Strengths and trade-offs

  • Clay — where it wins

    • Enriches contact, company, firmographic, technographic, and intent data
    • Multi-provider waterfalls improve coverage across enrichment workflows
    • CRM, data-warehouse, API, refresh, and bulk-enrichment support

    Where it doesn't

    • Phone-number enrichment starts on the Launch plan
    • CRM and data-warehouse auto-sync start on Growth
    • Advanced access controls and dedicated strategy require Enterprise

  • Surfe — where it wins

    • Company and people search with prospecting filters
    • Verified email, mobile enrichment, and buying-signal tracking
    • One-click CRM sync plus API and MCP access

    Where it doesn't

    • Free plan limits one-click CRM additions
    • Paid credit allowances vary substantially by plan
    • Advanced controls and API access are reserved for Enterprise
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.

    Visit ClayFull verdict →
  • Surfe9.0/10 · Free plan

    A CRM-focused prospecting platform with search, enrichment, signals, and workflow integrations.

    Visit SurfeFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update