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Head-to-head · Lead Enrichment Software

Clay vs Cleanlist

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Clay #1 in Lead Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Clay
Cleanlist #2 in Lead Enrichment Software 9.2/10 Free plan · 14-day trial Free planFree trial✓ 3 of 5 features Visit Cleanlist

Clay leads on 1 check, Cleanlist on 1, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Lowest starting priceCleanlist · $59/mo
  • Free planboth
  • Free trialboth
  • Most featuresCleanlist · 3 of 5

Clay scores higher on our rubric for lead enrichment software: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

Cleanlist is cheaper to start at $59/mo against $167/mo. Clay leads on monthly credits: 2500 credits/mo versus 1500 credits/mo.

Clay is the better fit for teams needing broad, automated enrichment. Cleanlist is the better fit for prospecting teams wanting affordable waterfall enrichment.

  • Clay fits best

    Teams needing broad, automated enrichment

  • Cleanlist fits best

    Prospecting teams wanting affordable waterfall enrichment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ Cleanlist 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Lead Enrichment Software #2 in Lead Enrichment Software
Best for Teams needing broad, automated enrichment Prospecting teams wanting affordable waterfall enrichment
Pricing model Free plan + paid Free plan + paid
Starting price $167/mo $59/mo (best)
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension, macOS, Linux Web, Chrome extension
Support Email, Community, Docs Docs
Integrations 10 integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Clay 2/5 · Cleanlist 3/5
Firmographic enrichment Not checked yet ✓ (best)
Technographic enrichment Not checked yet —
Intent data Not checked yet —
API access ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Monthly credits 2500 credits/mo (best) 1500 credits/mo
Our review
Pros
  • Enriches contact, company, firmographic, technographic, and intent data
  • Multi-provider waterfalls improve coverage across enrichment workflows
  • CRM, data-warehouse, API, refresh, and bulk-enrichment support
  • Waterfall enrichment across 25+ providers
  • Verified work emails and direct-dial numbers
  • Six integrations plus API and CSV workflows
Cons
  • Phone-number enrichment starts on the Launch plan
  • CRM and data-warehouse auto-sync start on Growth
  • Advanced access controls and dedicated strategy require Enterprise
  • No technographic or intent enrichment
  • Does not send email itself
  • Public API and MCP access are excluded from the trial
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can…

Read the review →

Cleanlist is a B2B lead enrichment platform for founders, sales teams, revenue operations, and growth teams. It searches for people and companies, applies ICP filters, and enriches records with verified work emails, direct-dial numbers,…

Read the review →
  1. ClayLead Enrichment Software 9.4Free plan · 14-day trial
  2. CleanlistLead Enrichment Software 9.2Free plan · 14-day trial

Strengths and trade-offs

  • Clay — where it wins

    • Enriches contact, company, firmographic, technographic, and intent data
    • Multi-provider waterfalls improve coverage across enrichment workflows
    • CRM, data-warehouse, API, refresh, and bulk-enrichment support

    Where it doesn't

    • Phone-number enrichment starts on the Launch plan
    • CRM and data-warehouse auto-sync start on Growth
    • Advanced access controls and dedicated strategy require Enterprise

  • Cleanlist — where it wins

    • Waterfall enrichment across 25+ providers
    • Verified work emails and direct-dial numbers
    • Six integrations plus API and CSV workflows

    Where it doesn't

    • No technographic or intent enrichment
    • Does not send email itself
    • Public API and MCP access are excluded from the trial
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.

    Visit ClayFull verdict →
  • Cleanlist9.2/10 · Free plan · 14-day trial

    Affordable waterfall enrichment with verified contact data, AI qualification, and CRM delivery.

    Visit CleanlistFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update