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Head-to-head · Lead Enrichment Software

Clay vs LeadMagic

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Clay #1 in Lead Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Clay
LeadMagic #5 in Lead Enrichment Software 8.8/10 Paid ✓ 5 of 5 features Visit LeadMagic

Clay leads on 2 checks, LeadMagic on 0, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Free planonly Clay
  • Free trialonly Clay
  • Most featuresLeadMagic · 5 of 5

Clay scores higher on our rubric for lead enrichment software: 9.4 against 8.8 out of 10; our editors rank them #1 and #5.

Clay offers free plan; LeadMagic doesn't. Clay leads on monthly credits: 2500 credits/mo versus 2000 credits/mo.

Clay is the better fit for teams needing broad, automated enrichment. LeadMagic is the better fit for teams needing verified contact and company data.

  • Clay fits best

    Teams needing broad, automated enrichment

  • LeadMagic fits best

    Teams needing verified contact and company data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ LeadMagic 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Lead Enrichment Software #5 in Lead Enrichment Software
Best for Teams needing broad, automated enrichment Teams needing verified contact and company data
Pricing model Free plan + paid Paid
Starting price $167/mo $490/yr
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML GDPR, 2FA
Integrations 10 integrations 17 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 2/5 · LeadMagic 5/5
Firmographic enrichment Not checked yet ✓ (best)
Technographic enrichment Not checked yet ✓ (best)
Intent data Not checked yet ✓ (best)
API access ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Monthly credits 2500 credits/mo (best) 2000 credits/mo
Our review
Pros
  • Enriches contact, company, firmographic, technographic, and intent data
  • Multi-provider waterfalls improve coverage across enrichment workflows
  • CRM, data-warehouse, API, refresh, and bulk-enrichment support
  • Verified work emails, mobile numbers, and email validation
  • Firmographic, technographic, job-change, and hiring signals
  • REST API, bulk workflows, waterfalls, and broad integrations
Cons
  • Phone-number enrichment starts on the Launch plan
  • CRM and data-warehouse auto-sync start on Growth
  • Advanced access controls and dedicated strategy require Enterprise
  • No free plan; entry pricing starts at $49.99 per month
  • Basic provides a single-seat workspace
  • Refund terms vary across the product's published pages
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can…

Read the review →

LeadMagic is a B2B data-enrichment platform for sales, marketing, RevOps teams, developers, and AI agents. It provides verified work email finding and validation, direct mobile number finding, people and company search, firmographic and…

Read the review →
  1. ClayLead Enrichment Software 9.4Free plan · 14-day trial
  2. LeadMagicLead Enrichment Software 8.8Paid

Strengths and trade-offs

  • Clay — where it wins

    • Enriches contact, company, firmographic, technographic, and intent data
    • Multi-provider waterfalls improve coverage across enrichment workflows
    • CRM, data-warehouse, API, refresh, and bulk-enrichment support

    Where it doesn't

    • Phone-number enrichment starts on the Launch plan
    • CRM and data-warehouse auto-sync start on Growth
    • Advanced access controls and dedicated strategy require Enterprise

  • LeadMagic — where it wins

    • Verified work emails, mobile numbers, and email validation
    • Firmographic, technographic, job-change, and hiring signals
    • REST API, bulk workflows, waterfalls, and broad integrations

    Where it doesn't

    • No free plan; entry pricing starts at $49.99 per month
    • Basic provides a single-seat workspace
    • Refund terms vary across the product's published pages
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.

    Visit ClayFull verdict →
  • LeadMagic8.8/10 · Paid

    A paid enrichment platform with broad data coverage, APIs, integrations, and waterfall workflows.

    Visit LeadMagicFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update