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Head-to-head · Lead Enrichment Software

Clay vs Forager

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Clay #1 in Lead Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Clay
Forager #8 in Lead Enrichment Software 8.5/10 Paid ✓ 5 of 5 features Visit Forager

Clay leads on 2 checks, Forager on 1, and 5 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Lowest starting priceForager · $45/mo
  • Free planonly Clay
  • Free trialonly Clay
  • Most featuresForager · 5 of 5

Clay scores higher on our rubric for lead enrichment software: 9.4 against 8.5 out of 10; our editors rank them #1 and #8.

Clay offers free plan; Forager doesn't. Forager is cheaper to start at $45/mo against $167/mo. Clay leads on monthly credits: 2500 credits/mo versus 2250 credits/mo.

Clay is the better fit for teams needing broad, automated enrichment. Forager is the better fit for teams needing affordable multi-signal enrichment.

  • Clay fits best

    Teams needing broad, automated enrichment

  • Forager fits best

    Teams needing affordable multi-signal enrichment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ Forager 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in Lead Enrichment Software #8 in Lead Enrichment Software
Best for Teams needing broad, automated enrichment Teams needing affordable multi-signal enrichment
Pricing model Free plan + paid Paid
Starting price $167/mo $45/mo (best)
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML GDPR
Integrations 10 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 2/5 · Forager 5/5
Firmographic enrichment Not checked yet ✓ (best)
Technographic enrichment Not checked yet ✓ (best)
Intent data Not checked yet ✓ (best)
API access ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Monthly credits 2500 credits/mo (best) 2250 credits/mo
Our review
Pros
  • Enriches contact, company, firmographic, technographic, and intent data
  • Multi-provider waterfalls improve coverage across enrichment workflows
  • CRM, data-warehouse, API, refresh, and bulk-enrichment support
  • Combines people, company, email, mobile, firmographic, and technographic data
  • Adds intent signals from jobs, technology adoption, and funding data
  • Supports APIs, waterfalls, Snowflake, cloud storage, and four integrations
Cons
  • Phone-number enrichment starts on the Launch plan
  • CRM and data-warehouse auto-sync start on Growth
  • Advanced access controls and dedicated strategy require Enterprise
  • No free plan for evaluating the platform before purchase
  • Lower annual prices require annual billing
  • Workflow integrations are limited to HubSpot, Salesforce, Snowflake, and Zapier
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can…

Read the review →

Forager is a B2B lead enrichment platform for GTM, recruiting, AI, and data teams. It combines people and company enrichment with business email lookup, mobile phone lookup, firmographic attributes, web-technology data, prospect search,…

Read the review →
  1. ClayLead Enrichment Software 9.4Free plan · 14-day trial
  2. ForagerLead Enrichment Software 8.5Paid

Strengths and trade-offs

  • Clay — where it wins

    • Enriches contact, company, firmographic, technographic, and intent data
    • Multi-provider waterfalls improve coverage across enrichment workflows
    • CRM, data-warehouse, API, refresh, and bulk-enrichment support

    Where it doesn't

    • Phone-number enrichment starts on the Launch plan
    • CRM and data-warehouse auto-sync start on Growth
    • Advanced access controls and dedicated strategy require Enterprise

  • Forager — where it wins

    • Combines people, company, email, mobile, firmographic, and technographic data
    • Adds intent signals from jobs, technology adoption, and funding data
    • Supports APIs, waterfalls, Snowflake, cloud storage, and four integrations

    Where it doesn't

    • No free plan for evaluating the platform before purchase
    • Lower annual prices require annual billing
    • Workflow integrations are limited to HubSpot, Salesforce, Snowflake, and Zapier
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.

    Visit ClayFull verdict →
  • Forager8.5/10 · Paid

    Affordable multi-signal enrichment with lookups, intent data, waterfalls, APIs, and feeds.

    Visit ForagerFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update