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Head-to-head · Lead Enrichment Software

Clay vs FullEnrich

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Clay #1 in Lead Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Clay
FullEnrich #7 in Lead Enrichment Software 8.6/10 Paid ✓ 2 of 5 features Visit FullEnrich

Clay leads on 2 checks, FullEnrich on 0, and 2 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Free planonly Clay
  • Free trialonly Clay

Clay scores higher on our rubric for lead enrichment software: 9.4 against 8.6 out of 10; our editors rank them #1 and #7.

Clay offers free plan; FullEnrich doesn't. Clay leads on monthly credits: 2500 credits/mo versus 1000 credits/mo.

Clay is the better fit for teams needing broad, automated enrichment. FullEnrich is the better fit for cost-conscious teams needing contact waterfalls.

  • Clay fits best

    Teams needing broad, automated enrichment

  • FullEnrich fits best

    Cost-conscious teams needing contact waterfalls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ FullEnrich 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Lead Enrichment Software #7 in Lead Enrichment Software
Best for Teams needing broad, automated enrichment Cost-conscious teams needing contact waterfalls
Pricing model Free plan + paid Paid
Starting price $167/mo —
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension, macOS, Linux Web, Chrome extension
Support Email, Community, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, ISO 27001, SSO/SAML SOC 2, GDPR
Integrations 10 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 2/5 · FullEnrich 2/5
Firmographic enrichment Not checked yet Not checked yet
Technographic enrichment Not checked yet Not checked yet
Intent data Not checked yet Not checked yet
API access ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Monthly credits 2500 credits/mo (best) 1000 credits/mo
Our review
Pros
  • Enriches contact, company, firmographic, technographic, and intent data
  • Multi-provider waterfalls improve coverage across enrichment workflows
  • CRM, data-warehouse, API, refresh, and bulk-enrichment support
  • 20+ provider waterfall enrichment for work, personal, and mobile data
  • Starts at $29/month with 500 credits and API access
  • Supports HubSpot, no-code tools, APIs, webhooks, and AI integrations
Cons
  • Phone-number enrichment starts on the Launch plan
  • CRM and data-warehouse auto-sync start on Growth
  • Advanced access controls and dedicated strategy require Enterprise
  • No ongoing free plan beyond the free trial
  • CRM integrations begin on the Pro plan
  • Enterprise pricing and custom security options require a custom plan
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can…

Read the review →

FullEnrich is a B2B data-enrichment platform for sales, marketing, recruiting, RevOps teams, and software companies. It sequentially checks 20+ data providers to find verified work emails, personal emails, mobile phone numbers,…

Read the review →
  1. ClayLead Enrichment Software 9.4Free plan · 14-day trial
  2. FullEnrichLead Enrichment Software 8.6Paid

Strengths and trade-offs

  • Clay — where it wins

    • Enriches contact, company, firmographic, technographic, and intent data
    • Multi-provider waterfalls improve coverage across enrichment workflows
    • CRM, data-warehouse, API, refresh, and bulk-enrichment support

    Where it doesn't

    • Phone-number enrichment starts on the Launch plan
    • CRM and data-warehouse auto-sync start on Growth
    • Advanced access controls and dedicated strategy require Enterprise

  • FullEnrich — where it wins

    • 20+ provider waterfall enrichment for work, personal, and mobile data
    • Starts at $29/month with 500 credits and API access
    • Supports HubSpot, no-code tools, APIs, webhooks, and AI integrations

    Where it doesn't

    • No ongoing free plan beyond the free trial
    • CRM integrations begin on the Pro plan
    • Enterprise pricing and custom security options require a custom plan
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.

    Visit ClayFull verdict →
  • FullEnrich8.6/10 · Paid

    A practical enrichment platform for teams that need multiple contact data paths.

    Visit FullEnrichFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update