Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Lead Enrichment Software

Clay vs TargetWise

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Clay #1 in Lead Enrichment Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Clay
TargetWise #6 in Lead Enrichment Software 8.7/10 Free plan Free plan✓ 2 of 5 features Visit TargetWise

Clay leads on 0 checks, TargetWise on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClay · 9.4/10
  • Lowest starting priceTargetWise · $49/mo
  • Free planboth
  • Free trialonly Clay

Clay scores higher on our rubric for lead enrichment software: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.

TargetWise is cheaper to start at $49/mo against $167/mo.

Clay is the better fit for teams needing broad, automated enrichment. TargetWise is the better fit for teams wanting affordable waterfall API enrichment.

  • Clay fits best

    Teams needing broad, automated enrichment

  • TargetWise fits best

    Teams wanting affordable waterfall API enrichment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Clay 9.4/10 Visit ↗ TargetWise 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Lead Enrichment Software #6 in Lead Enrichment Software
Best for Teams needing broad, automated enrichment Teams wanting affordable waterfall API enrichment
Pricing model Free plan + paid Free plan + paid
Starting price $167/mo $49/mo (best)
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension, macOS, Linux Web
Support Email, Community, Docs Email, Docs
Integrations 10 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Clay 2/5 · TargetWise 2/5
Firmographic enrichment Not checked yet Not checked yet
Technographic enrichment Not checked yet Not checked yet
Intent data Not checked yet Not checked yet
API access ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Monthly credits 2500 credits/mo Not checked yet
Our review
Pros
  • Enriches contact, company, firmographic, technographic, and intent data
  • Multi-provider waterfalls improve coverage across enrichment workflows
  • CRM, data-warehouse, API, refresh, and bulk-enrichment support
  • Waterfall enrichment across 15+ specialist data sources
  • Work-email, business-phone, company and reverse-email enrichment
  • REST API, MCP access, normalized fields and usage tracking
Cons
  • Phone-number enrichment starts on the Launch plan
  • CRM and data-warehouse auto-sync start on Growth
  • Advanced access controls and dedicated strategy require Enterprise
  • No listed native integrations
  • Paid plans use usage balances rather than stated credit counts
  • No refresh cadence is specified
Our verdict

Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can…

Read the review →

TargetWise is a data-enrichment platform for sales, marketing, CRM, software, automation and AI workflows. It checks more than 15 specialist data sources for requested work-email and business-phone fields, then returns normalized results…

Read the review →
  1. ClayLead Enrichment Software 9.4Free plan · 14-day trial
  2. TargetWiseLead Enrichment Software 8.7Free plan

Strengths and trade-offs

  • Clay — where it wins

    • Enriches contact, company, firmographic, technographic, and intent data
    • Multi-provider waterfalls improve coverage across enrichment workflows
    • CRM, data-warehouse, API, refresh, and bulk-enrichment support

    Where it doesn't

    • Phone-number enrichment starts on the Launch plan
    • CRM and data-warehouse auto-sync start on Growth
    • Advanced access controls and dedicated strategy require Enterprise

  • TargetWise — where it wins

    • Waterfall enrichment across 15+ specialist data sources
    • Work-email, business-phone, company and reverse-email enrichment
    • REST API, MCP access, normalized fields and usage tracking

    Where it doesn't

    • No listed native integrations
    • Paid plans use usage balances rather than stated credit counts
    • No refresh cadence is specified
  • Clay9.4/10 · Free plan · 14-day trial

    Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.

    Visit ClayFull verdict →
  • TargetWise8.7/10 · Free plan

    Affordable waterfall enrichment with API and MCP access, but no listed integrations.

    Visit TargetWiseFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update