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Head-to-head · Lead Enrichment Software

Surfe vs LeadMagic

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Surfe #3 in Lead Enrichment Software 9.0/10 Free plan Free plan✓ 0 of 5 features Visit Surfe
LeadMagic #5 in Lead Enrichment Software 8.8/10 Paid ✓ 5 of 5 features Visit LeadMagic

Surfe leads on 1 check, LeadMagic on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSurfe · 9.0/10
  • Free planonly Surfe
  • Most featuresLeadMagic · 5 of 5

Surfe scores higher on our rubric for lead enrichment software: 9.0 against 8.8 out of 10; our editors rank them #3 and #5.

Surfe offers free plan; LeadMagic doesn't. LeadMagic leads on monthly credits: 2000 credits/mo versus 150 credits/mo.

Surfe is the better fit for CRM-focused teams building prospect lists. LeadMagic is the better fit for teams needing verified contact and company data.

  • Surfe fits best

    CRM-focused teams building prospect lists

  • LeadMagic fits best

    Teams needing verified contact and company data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Surfe 9.0/10 Visit ↗ LeadMagic 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #3 in Lead Enrichment Software #5 in Lead Enrichment Software
Best for CRM-focused teams building prospect lists Teams needing verified contact and company data
Pricing model Free plan + paid Paid
Starting price $39/user/mo $490/yr
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Community, Docs Email, Live chat, Docs
Compliance GDPR, ISO 27001, SSO/SAML GDPR, 2FA
Integrations 9 integrations 17 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Surfe 0/5 · LeadMagic 5/5
Firmographic enrichment Not checked yet ✓ (best)
Technographic enrichment Not checked yet ✓ (best)
Intent data Not checked yet ✓ (best)
API access Not checked yet ✓ (best)
Waterfall enrichment Not checked yet ✓ (best)
Specs
Monthly credits 150 credits/mo 2000 credits/mo (best)
Our review
Pros
  • Company and people search with prospecting filters
  • Verified email, mobile enrichment, and buying-signal tracking
  • One-click CRM sync plus API and MCP access
  • Verified work emails, mobile numbers, and email validation
  • Firmographic, technographic, job-change, and hiring signals
  • REST API, bulk workflows, waterfalls, and broad integrations
Cons
  • Free plan limits one-click CRM additions
  • Paid credit allowances vary substantially by plan
  • Advanced controls and API access are reserved for Enterprise
  • No free plan; entry pricing starts at $49.99 per month
  • Basic provides a single-seat workspace
  • Refund terms vary across the product's published pages
Our verdict

Surfe is a sales prospecting and sales intelligence platform for SDRs, BDRs, account executives, RevOps teams, and other go-to-market organizations. It combines company and people search with prospecting filters, verified email and mobile…

Read the review →

LeadMagic is a B2B data-enrichment platform for sales, marketing, RevOps teams, developers, and AI agents. It provides verified work email finding and validation, direct mobile number finding, people and company search, firmographic and…

Read the review →
  1. SurfeLead Enrichment Software 9.0Free plan
  2. LeadMagicLead Enrichment Software 8.8Paid

Strengths and trade-offs

  • Surfe — where it wins

    • Company and people search with prospecting filters
    • Verified email, mobile enrichment, and buying-signal tracking
    • One-click CRM sync plus API and MCP access

    Where it doesn't

    • Free plan limits one-click CRM additions
    • Paid credit allowances vary substantially by plan
    • Advanced controls and API access are reserved for Enterprise

  • LeadMagic — where it wins

    • Verified work emails, mobile numbers, and email validation
    • Firmographic, technographic, job-change, and hiring signals
    • REST API, bulk workflows, waterfalls, and broad integrations

    Where it doesn't

    • No free plan; entry pricing starts at $49.99 per month
    • Basic provides a single-seat workspace
    • Refund terms vary across the product's published pages
  • Surfe9.0/10 · Free plan

    A CRM-focused prospecting platform with search, enrichment, signals, and workflow integrations.

    Visit SurfeFull verdict →
  • LeadMagic8.8/10 · Paid

    A paid enrichment platform with broad data coverage, APIs, integrations, and waterfall workflows.

    Visit LeadMagicFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update