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Head-to-head · Lead Enrichment Software

Cleanlist vs LeadMagic

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Cleanlist #2 in Lead Enrichment Software 9.2/10 Free plan · 14-day trial Free planFree trial✓ 3 of 5 features Visit Cleanlist
LeadMagic #5 in Lead Enrichment Software 8.8/10 Paid ✓ 5 of 5 features Visit LeadMagic

Cleanlist leads on 1 check, LeadMagic on 3, and 3 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCleanlist · 9.2/10
  • Free planonly Cleanlist
  • Free trialonly Cleanlist
  • Most featuresLeadMagic · 5 of 5

Cleanlist scores higher on our rubric for lead enrichment software: 9.2 against 8.8 out of 10; our editors rank them #2 and #5.

Cleanlist offers free plan; LeadMagic doesn't. LeadMagic offers technographic enrichment; Cleanlist doesn't. LeadMagic offers intent data; Cleanlist doesn't. LeadMagic leads on monthly credits: 2000 credits/mo versus 1500 credits/mo.

Cleanlist is the better fit for prospecting teams wanting affordable waterfall enrichment. LeadMagic is the better fit for teams needing verified contact and company data.

  • Cleanlist fits best

    Prospecting teams wanting affordable waterfall enrichment

  • LeadMagic fits best

    Teams needing verified contact and company data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Cleanlist 9.2/10 Visit ↗ LeadMagic 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #2 in Lead Enrichment Software #5 in Lead Enrichment Software
Best for Prospecting teams wanting affordable waterfall enrichment Teams needing verified contact and company data
Pricing model Free plan + paid Paid
Starting price $59/mo $490/yr
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Docs Email, Live chat, Docs
Integrations 6 integrations 17 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Cleanlist 3/5 · LeadMagic 5/5
Firmographic enrichment ✓ ✓
Technographic enrichment — ✓ (best)
Intent data — ✓ (best)
API access ✓ ✓
Waterfall enrichment ✓ ✓
Specs
Monthly credits 1500 credits/mo 2000 credits/mo (best)
Our review
Pros
  • Waterfall enrichment across 25+ providers
  • Verified work emails and direct-dial numbers
  • Six integrations plus API and CSV workflows
  • Verified work emails, mobile numbers, and email validation
  • Firmographic, technographic, job-change, and hiring signals
  • REST API, bulk workflows, waterfalls, and broad integrations
Cons
  • No technographic or intent enrichment
  • Does not send email itself
  • Public API and MCP access are excluded from the trial
  • No free plan; entry pricing starts at $49.99 per month
  • Basic provides a single-seat workspace
  • Refund terms vary across the product's published pages
Our verdict

Cleanlist is a B2B lead enrichment platform for founders, sales teams, revenue operations, and growth teams. It searches for people and companies, applies ICP filters, and enriches records with verified work emails, direct-dial numbers,…

Read the review →

LeadMagic is a B2B data-enrichment platform for sales, marketing, RevOps teams, developers, and AI agents. It provides verified work email finding and validation, direct mobile number finding, people and company search, firmographic and…

Read the review →
  1. CleanlistLead Enrichment Software 9.2Free plan · 14-day trial
  2. LeadMagicLead Enrichment Software 8.8Paid

Strengths and trade-offs

  • Cleanlist — where it wins

    • Waterfall enrichment across 25+ providers
    • Verified work emails and direct-dial numbers
    • Six integrations plus API and CSV workflows

    Where it doesn't

    • No technographic or intent enrichment
    • Does not send email itself
    • Public API and MCP access are excluded from the trial

  • LeadMagic — where it wins

    • Verified work emails, mobile numbers, and email validation
    • Firmographic, technographic, job-change, and hiring signals
    • REST API, bulk workflows, waterfalls, and broad integrations

    Where it doesn't

    • No free plan; entry pricing starts at $49.99 per month
    • Basic provides a single-seat workspace
    • Refund terms vary across the product's published pages
  • Cleanlist9.2/10 · Free plan · 14-day trial

    Affordable waterfall enrichment with verified contact data, AI qualification, and CRM delivery.

    Visit CleanlistFull verdict →
  • LeadMagic8.8/10 · Paid

    A paid enrichment platform with broad data coverage, APIs, integrations, and waterfall workflows.

    Visit LeadMagicFull verdict →

More comparisons

All lead enrichment software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update