Best Clay Alternatives in 2026
The top Clay alternatives are Cleanlist, Surfe and Enrich CRM: 15 lead enrichment software our editors would look at instead of Clay, in our ranking order.
Clay: Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams. Where it falls short: phone-number enrichment starts on the launch plan.
Switching from Clay? For most lead enrichment software buyers the best Clay alternative is Cleanlist, built for prospecting teams wanting affordable waterfall enrichment. On a budget, Surfe starts at $39/user/mo, against $167/mo for Clay. CompanyEnrich offers the most monthly credits (5000 credits/mo).
Why People Look for a Clay Alternative
- Phone-number enrichment starts on the Launch plan
- CRM and data-warehouse auto-sync start on Growth
- Advanced access controls and dedicated strategy require Enterprise
- Paid from $167/mo — Surfe is $39/mo
- Monthly credits: 2500 credits/mo — up to 5000 credits/mo with CompanyEnrich
Quick Picks by What You Need
- Best overallCleanlist9.2
Prospecting teams wanting affordable waterfall enrichment
Visit Cleanlist - Lowest priceSurfe9.0
Paid plans from $39/user/mo
Visit Surfe - Best free optionCleanlist9.2
Has a free plan
Visit Cleanlist - Most monthly creditsCompanyEnrich8.1
5000 credits/mo
Visit CompanyEnrich
All 15 Clay Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forProspecting teams wanting affordable waterfall enrichment
- Better than Clay:
- Paid from: $59/mo vs $167/mo
Affordable waterfall enrichment with verified contact data, AI qualification, and CRM delivery.
- Waterfall enrichment
- Firmographic enrichment
- API access
9.2/10★★★★★Visit Cleanlist -
Best forCRM-focused teams building prospect lists
- Better than Clay:
- Paid from: $39/mo vs $167/mo
A CRM-focused prospecting platform with search, enrichment, signals, and workflow integrations.
9.0/10★★★★☆Visit Surfe -
Best forHubSpot users needing deep company enrichment
A broad enrichment toolkit with especially strong HubSpot workflows.
- Technographic enrichment
- Intent data
- Firmographic enrichment
8.9/10★★★★☆Visit Enrich CRM -
Best forTeams needing verified contact and company data
A paid enrichment platform with broad data coverage, APIs, integrations, and waterfall workflows.
- Technographic enrichment
- Intent data
- Waterfall enrichment
8.8/10★★★★☆Visit LeadMagic -
Best forTeams wanting affordable waterfall API enrichment
- Better than Clay:
- Paid from: $49/mo vs $167/mo
Affordable waterfall enrichment with API and MCP access, but no listed integrations.
- Waterfall enrichment
- API access
8.7/10★★★★☆Visit TargetWise -
Best forCost-conscious teams needing contact waterfalls
A practical enrichment platform for teams that need multiple contact data paths.
- Waterfall enrichment
- API access
8.6/10★★★★☆Visit FullEnrich -
Best forTeams needing affordable multi-signal enrichment
- Better than Clay:
- Paid from: $45/mo vs $167/mo
Affordable multi-signal enrichment with lookups, intent data, waterfalls, APIs, and feeds.
- Technographic enrichment
- Intent data
- Waterfall enrichment
8.5/10★★★★☆Visit Forager -
Best forAPI users needing large-scale lead search
- Better than Clay:
- Paid from: $49/mo vs $167/mo
A broad lead search and enrichment platform for API-driven prospecting at scale.
8.4/10★★★★☆Visit Enrich -
Best forData-heavy teams needing intent and technographics
- Better than Clay:
- Paid from: $49/mo vs $167/mo
A large, filter-rich B2B data platform for enrichment, intent, and technographics.
- Intent data
- API access
8.3/10★★★★☆Visit Coresignal -
Best forAPI teams needing very large people datasets
A large, developer-focused data platform with APIs, bulk delivery, and a free entry plan.
- Intent data
- API access
8.2/10★★★★☆Try People Data Labs -
Best forCompany-focused enrichment with high monthly capacity
- Better than Clay:
- Paid from: $49/mo vs $167/mo
- Monthly credits: 5000 credits/mo vs 2500 credits/mo
High-capacity company enrichment with search, APIs, bulk jobs, and CRM integrations.
- API access
8.1/10★★★★☆Visit CompanyEnrich -
Best forTechnology-led account targeting
A focused choice for technology-led account targeting, with enrichment and workflow connections.
- Intent data
- API access
8.0/10★★★★☆Visit BuiltWith -
Best forTeams centered on technographic prospecting
A technographic prospecting platform with broad enrichment, but a high paid entry price.
7.9/10★★★★☆Visit Wappalyzer -
Best forTeams wanting basic waterfall API enrichment
- Better than Clay:
- Paid from: $69/mo vs $167/mo
A focused enrichment service for teams needing waterfall API workflows.
- Waterfall enrichment
- Firmographic enrichment
- API access
7.8/10★★★★☆Visit Enrichments -
Best forTeams focused on verified professional email discovery
- Better than Clay:
- Paid from: $49/mo vs $167/mo
- Monthly credits: 3000 credits/mo vs 2500 credits/mo
A focused enrichment platform for discovering and validating professional contact details.
- API access
7.7/10★★★★☆Visit Datagma
Clay Alternatives: Common Questions
What is the best alternative to Clay?
Cleanlist: #2 in our Lead Enrichment Software ranking, with an editor score of 9.2 out of 10. Affordable waterfall enrichment with verified contact data, AI qualification, and CRM delivery.
Is there a free alternative to Clay?
Yes. Cleanlist, Surfe, Enrich CRM, TargetWise and People Data Labs have a free plan or a free tier (9 of the 15 alternatives on this page).
What is the cheapest paid alternative to Clay?
Of the alternatives here that publish a price, Surfe starts lowest, at $39/user/mo.
Why do people look for Clay alternatives?
Phone-number enrichment starts on the Launch plan; CRM and data-warehouse auto-sync start on Growth; Advanced access controls and dedicated strategy require Enterprise.
Which Clay alternative has the most monthly credits?
CompanyEnrich, with 5000 credits/mo.
How do I switch from Clay?
Export your data from Clay (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Clay.
How to Switch from Clay
- Export your data from Clay (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Clay.
Clay vs Each Alternative
| # | Tool | Free plan | Paid from | API access | Monthly credits | Score |
|---|---|---|---|---|---|---|
| 1 | Clay | Yes | $167/mo | Yes | 2500 credits/mo | 9.4 |
| 1 | Cleanlist | Yes | $59/mo | Yes | 1500 credits/mo | 9.2 |
| 2 | Surfe | Yes | $39/user/mo | 150 credits/mo | 9.0 | |
| 3 | Enrich CRM | Yes | €29/mo | Yes | 8.9 | |
| 4 | LeadMagic | No | $490/yr | Yes | 2000 credits/mo | 8.8 |
| 5 | TargetWise | Yes | $49/mo | Yes | 8.7 | |
| 6 | FullEnrich | No | Yes | 1000 credits/mo | 8.6 | |
| 7 | Forager | No | $45/mo | Yes | 2250 credits/mo | 8.5 |
| 8 | Enrich | No | $49/mo | 8.4 | ||
| 9 | Coresignal | No | $49/mo | Yes | 8.3 | |
| 10 | People Data Labs | Yes | Yes | 8.2 | ||
| 11 | CompanyEnrich | No | $49/mo | Yes | 5000 credits/mo | 8.1 |
| 12 | BuiltWith | Yes | $144/yr | Yes | 8.0 | |
| 13 | Wappalyzer | Yes | $250/mo | 7.9 | ||
| 14 | Enrichments | Yes | $69/mo | Yes | 2000 credits/mo | 7.8 |
| 15 | Datagma | Yes | $49/mo | Yes | 3000 credits/mo | 7.7 |
Head-to-Head
- Clay vs Cleanlist
- Clay vs Surfe
- Clay vs Enrich CRM
- Clay vs LeadMagic
- Clay vs TargetWise
- Clay vs FullEnrich
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update