BuiltWith
BuiltWith: A strong fit for technology-led prospecting, research, and intent-based lead generation. Ranked #36 of 77 in B2B Contact Data Providers by our editors (5.6/10); pricing: Free plan; best for technology-led lead generation.
At a glance
- Editor score5.6 / 10
- PricingFree plan
- Best forTechnology-led lead generation
- Free planYes
- Paid from$144/yr
- Founded2007 · Sydney, New South Wales, Australia
- Facts checked21 Sep 2026
Where it wins
- Technology-based lead lists with historical and intent signals
- Public business contacts with names, emails, and titles
- CRM integrations, exports, and API access
Where it doesn't
- Advanced does not include list generation or API credits
- Basic limits research to two technologies and two keywords
- Contact data is limited to publicly listed business information
Our verdict on BuiltWith
BuiltWith is a web technology intelligence platform for sales, marketing, research, and investment teams. It identifies technologies used by websites, supports technology-based lead-list generation, and provides market-share, adoption, competitive, and historical usage analysis. Teams can also find publicly listed business contact names, emails, and titles, then export reports in CSV or Excel formats. Its focus makes it particularly relevant to technology-led lead generation rather than general-purpose contact discovery.
Pricing separates detailed profiling from broader list-generation workflows. According to the published plans, Advanced costs $144 per year and includes unlimited detailed technology profiles, but no list generation and 0 API credits. Basic costs $295 per month and includes two technologies, two keywords, two retail reports, CRM integration, and a single system login. Pro costs $495 per month and removes those research limits, while Team costs $995 per month and adds unlimited user accounts. The free plan provides an accessible starting point, while the paid tiers differ substantially in scale and collaboration.
BuiltWith also fits teams that need to connect technographic research with existing workflows. It supports Salesforce, HubSpot, Adobe Marketo, Pipedrive, Zendesk, Slack, Gmail, Zapier, Microsoft Dynamics 365, Zoho CRM, Pardot, and Close, alongside API access for automated technology lookups. Technology-stack changes can provide intent signals, and historical data adds context to adoption trends. Choose BuiltWith when website technology is central to prospecting or market analysis. Teams seeking a broader contact database, rather than technology-led targeting and publicly listed business information, should consider a more general contact-data provider.
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BuiltWith pricing
All 5 BuiltWith plans and prices →
BuiltWith fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $144/yr |
| Contact database size | Not verified |
| Direct-dial data | Not verified |
| Intent data | Yes |
| Technographic filters | Yes |
| Monthly export limit | Not verified |
| API access | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Compliance & security | SOC 2, ISO 27001, PCI DSS |
| Support | Email, Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 16 integrations: Salesforce, Close, Slack, Pipedrive, Gmail, Zoho CRM … See all → |
| Pricing | Free plan (source) |
| Website | builtwith.com |
| Facts checked | 21 Sep 2026 |
BuiltWith integrations
BuiltWith lists 16 integrations on its own site.
- Salesforce
- Close
- Slack
- Pipedrive
- Gmail
- Zoho CRM
- Zendesk
- Snowflake
- Amazon Redshift
- BigQuery
- Databricks
- HubSpot
- Microsoft Dynamics 365
- Claude AI
- Adobe Marketo
- Zapier
See all BuiltWith integrations →
Alternatives to BuiltWith
- ZoomInfoA broad revenue-intelligence platform for teams that need data, signals, and workflows.9.3
- ApolloApollo combines contact data, prospecting, engagement, enrichment, and CRM workflows.9.2
- LushaA broad B2B data platform with especially strong intent and technographic signals.9.1
See all BuiltWith alternatives →
Also Ranked In
BuiltWith is ranked in 8 of our directories; the 6 strongest besides B2B Contact Data Providers.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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