BuiltWith review
A strong fit for technology-led prospecting, research, and intent-based lead generation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
BuiltWith is a web technology intelligence platform for sales, marketing, research, and investment teams. It identifies technologies used by websites, supports technology-based lead-list generation, and provides market-share, adoption, competitive, and historical usage analysis. Teams can also find publicly listed business contact names, emails, and titles, then export reports in CSV or Excel formats. Its focus makes it particularly relevant to technology-led lead generation rather than general-purpose contact discovery.
Pricing separates detailed profiling from broader list-generation workflows. According to the published plans, Advanced costs $144 per year and includes unlimited detailed technology profiles, but no list generation and 0 API credits. Basic costs $295 per month and includes two technologies, two keywords, two retail reports, CRM integration, and a single system login. Pro costs $495 per month and removes those research limits, while Team costs $995 per month and adds unlimited user accounts. The free plan provides an accessible starting point, while the paid tiers differ substantially in scale and collaboration.
BuiltWith also fits teams that need to connect technographic research with existing workflows. It supports Salesforce, HubSpot, Adobe Marketo, Pipedrive, Zendesk, Slack, Gmail, Zapier, Microsoft Dynamics 365, Zoho CRM, Pardot, and Close, alongside API access for automated technology lookups. Technology-stack changes can provide intent signals, and historical data adds context to adoption trends. Choose BuiltWith when website technology is central to prospecting or market analysis. Teams seeking a broader contact database, rather than technology-led targeting and publicly listed business information, should consider a more general contact-data provider.
BuiltWith pros and cons
- Where it wins
- Technology-based lead lists with historical and intent signals
- Public business contacts with names, emails, and titles
- CRM integrations, exports, and API access
- Where it doesn't
- Advanced does not include list generation or API credits
- Basic limits research to two technologies and two keywords
- Contact data is limited to publicly listed business information
BuiltWith fact sheet, pricing and score →
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