Apollo
Apollo: Apollo combines contact data, prospecting, engagement, enrichment, and CRM workflows. Ranked #2 of 77 in B2B Contact Data Providers by our editors (9.2/10); pricing: Free plan; best for all-around prospecting teams.
At a glance
- Editor score9.2 / 10
- PricingFree plan
- Best forAll-around prospecting teams
- Free planYes
- Facts checked23 Sep 2026
Where it wins
- 240M+ contact database with direct dials and verified business emails
- Intent, technographic, people, and company search filters
- Sequences, dialer, AI features, API access, and CRM integrations
Where it doesn't
- Paid plans are priced per seat with annual billing
- Organization requires a minimum of three seats
- Free access limits credits, chats, sequences, and filters
Our verdict on Apollo
Apollo is a B2B data intelligence and sales engagement platform for sales, marketing, and revenue operations teams. It combines a searchable contact and company database with verified business emails, direct-dial phone numbers, buying-intent signals, technographic filters, enrichment, sequences, dialing, CRM synchronization, and API access. The platform is available on the web, through a Chrome extension, and via API, making it suited to teams that want prospect research and outreach in one system.
Pricing follows a freemium, credit-based model. The Free plan provides 900 credits per seat per year, granted monthly, two sequences, basic filters, a five-chat AI Assistant limit, and Prospecting, Gmail, and Salesforce extensions. Basic costs $49 per seat per month with annual billing and adds 30,000 credits per seat per year, unlimited sequences, advanced filters, six intent topics and intent filters, CRM integrations, and CSV, CRM, and API data enrichment. Professional costs $79 per seat per month with annual billing and adds 48,000 credits, A/Z testing, projects, automated workflows, call recordings, AI insights, and a US dialer. Organization costs $119 per seat per month with annual billing, requires three seats, and adds 72,000 credits, unlimited meeting events, advanced security configurations, single sign-on, and customizable reports and dashboards.
Apollo’s breadth is its main differentiator for teams that need data discovery, enrichment, engagement, and workflow automation together. Integrations include Salesforce, HubSpot, Gmail, Google Calendar, Pipedrive, Salesloft, and Outreach, while the API supports programmatic search, enrichment, and record management. AI features include AI Assistant, AI Research, and AI lead scoring. Teams wanting a focused contact database without sequencing, dialing, enrichment, or broader sales workflows may prefer a narrower tool; teams seeking an all-around prospecting system should consider Apollo.
Your product? Our editors can test Apollo in depth and publish a review, labelled as paid · from $149/mo →
Apollo pricing
Apollo fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Contact database size | 275 contacts |
| Direct-dial data | Yes |
| Intent data | Yes |
| Technographic filters | Not verified |
| Monthly export limit | Not verified |
| API access | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Chrome extension |
| Compliance & security | SOC 2, ISO 27001, GDPR, 2FA |
| Support | Email, Docs, Community |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 200+ integrations: Salesforce, HubSpot, Outreach, Salesloft, Marketo, SendGrid … See all → |
| Pricing | Free plan (source) |
| Website | apollo.io |
| Facts checked | 23 Sep 2026 |
Apollo integrations
Apollo lists 200+ integrations on its own site — the 9 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Outreach
- Salesloft
- Marketo
- SendGrid
- Gmail
- Microsoft Office
Alternatives to Apollo
- ZoomInfoA broad revenue-intelligence platform for teams that need data, signals, and workflows.9.3
- LushaA broad B2B data platform with especially strong intent and technographic signals.9.1
- D&B HooversA broad B2B intelligence platform with intent, scoring, alerts, and API access.9.0
Apollo vs the competition
- Apollo vs ZoomInfo
- Apollo vs Lusha
- Apollo vs D&B Hoovers
- Apollo vs 6sense
- Apollo vs Cognism
- Apollo vs People Data Labs
Compare Apollo with any tool side by side →
Also Ranked In
Apollo is ranked in 15 of our directories; the 6 strongest besides B2B Contact Data Providers.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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