Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · B2B Contact Data Providers

Apollo vs Cognism

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Apollo #2 in B2B Contact Data Providers 9.2/10 Free plan Free plan✓ 3 of 4 features Visit Apollo
Cognism #6 in B2B Contact Data Providers 8.7/10 Pricing on request ✓ 4 of 4 features Visit Cognism

Apollo leads on 1 check, Cognism on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.2/10
  • Free planonly Apollo
  • Most featuresCognism · 4 of 4

Apollo scores higher on our rubric for b2b contact data providers: 9.2 against 8.7 out of 10; our editors rank them #2 and #6.

Apollo offers free plan; Cognism doesn't.

Apollo is the better fit for all-around prospecting teams. Cognism is the better fit for enterprise teams needing rich signals.

  • Apollo fits best

    All-around prospecting teams

  • Cognism fits best

    Enterprise teams needing rich signals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 9.2/10 Visit ↗ Cognism 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in B2B Contact Data Providers #6 in B2B Contact Data Providers
Best for All-around prospecting teams Enterprise teams needing rich signals
Pricing model Free plan + paid Paid
Starting price Free plan —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Docs, Community Live chat, Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001, GDPR
Integrations 200+ integrations 8 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Apollo 3/4 · Cognism 4/4
Direct-dial data ✓ ✓
Intent data ✓ ✓
Technographic filters Not checked yet ✓ (best)
API access ✓ ✓
Specs
Contact database size 275 contacts Not checked yet
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • 240M+ contact database with direct dials and verified business emails
  • Intent, technographic, people, and company search filters
  • Sequences, dialer, AI features, API access, and CRM integrations
  • 440 million-contact database with verified email and mobile data
  • Over 20,000 technographic filters plus Bombora intent signals
  • CRM, sales-engagement, browser extension, and API access
Cons
  • Paid plans are priced per seat with annual billing
  • Organization requires a minimum of three seats
  • Free access limits credits, chats, sequences, and filters
  • No free plan for smaller teams to evaluate independently
  • Pricing is sales-led rather than published numerically
  • Advanced capabilities require the Pro package
Our verdict

Apollo is a B2B data intelligence and sales engagement platform for sales, marketing, and revenue operations teams. It combines a searchable contact and company database with verified business emails, direct-dial phone numbers,…

Read the review →

Cognism is a B2B contact data and sales intelligence platform for sales, marketing, and revenue operations teams. It combines searchable company and contact profiles with verified email and mobile data, firmographic and demographic…

Read the review →
  1. ApolloB2B Contact Data Providers 9.2Free plan
  2. CognismB2B Contact Data Providers 8.7Pricing on request

Strengths and trade-offs

  • Apollo — where it wins

    • 240M+ contact database with direct dials and verified business emails
    • Intent, technographic, people, and company search filters
    • Sequences, dialer, AI features, API access, and CRM integrations

    Where it doesn't

    • Paid plans are priced per seat with annual billing
    • Organization requires a minimum of three seats
    • Free access limits credits, chats, sequences, and filters

  • Cognism — where it wins

    • 440 million-contact database with verified email and mobile data
    • Over 20,000 technographic filters plus Bombora intent signals
    • CRM, sales-engagement, browser extension, and API access

    Where it doesn't

    • No free plan for smaller teams to evaluate independently
    • Pricing is sales-led rather than published numerically
    • Advanced capabilities require the Pro package
  • Apollo9.2/10 · Free plan

    Apollo combines contact data, prospecting, engagement, enrichment, and CRM workflows.

    Visit ApolloFull verdict →
  • Cognism8.7/10 · Pricing on request

    A signal-rich prospecting platform for enterprise teams that can justify sales-led pricing.

    Visit CognismFull verdict →

More comparisons

All B2B contact data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update