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Head-to-head · B2B Contact Data Providers

Lusha vs Cognism

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Lusha #3 in B2B Contact Data Providers 9.1/10 Free plan Free plan✓ 4 of 4 features Visit Lusha
Cognism #6 in B2B Contact Data Providers 8.7/10 Pricing on request ✓ 4 of 4 features Visit Cognism

Lusha leads on 1 check, Cognism on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLusha · 9.1/10
  • Free planonly Lusha

Lusha scores higher on our rubric for b2b contact data providers: 9.1 against 8.7 out of 10; our editors rank them #3 and #6.

Lusha offers free plan; Cognism doesn't.

Lusha is the better fit for teams prioritizing intent signals. Cognism is the better fit for enterprise teams needing rich signals.

  • Lusha fits best

    Teams prioritizing intent signals

  • Cognism fits best

    Enterprise teams needing rich signals

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Side by side

Feature Lusha 9.1/10 Visit ↗ Cognism 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in B2B Contact Data Providers #6 in B2B Contact Data Providers
Best for Teams prioritizing intent signals Enterprise teams needing rich signals
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Live chat, Tickets, Docs Live chat, Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR
Integrations 14 integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Lusha 4/4 · Cognism 4/4
Direct-dial data ✓ ✓
Intent data ✓ ✓
Technographic filters ✓ ✓
API access ✓ ✓
Specs
Contact database size 2.9e+08 contacts Not checked yet
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • Intent and engagement signals support account prioritization.
  • Filters span more than 25,000 company technologies.
  • Browser workflows, APIs, and major CRM integrations are included.
  • 440 million-contact database with verified email and mobile data
  • Over 20,000 technographic filters plus Bombora intent signals
  • CRM, sales-engagement, browser extension, and API access
Cons
  • The Free plan provides up to 40 credits per month.
  • Free access is limited to basic prospecting features.
  • Export costs and per-export CRM caps require workflow planning.
  • No free plan for smaller teams to evaluate independently
  • Pricing is sales-led rather than published numerically
  • Advanced capabilities require the Pro package
Our verdict

Lusha is a B2B data intelligence platform for sales, marketing, recruiting, and RevOps teams. It combines contact and company search with verified business emails, phone numbers, direct dials, mobile data, technographic filters, buying…

Read the review →

Cognism is a B2B contact data and sales intelligence platform for sales, marketing, and revenue operations teams. It combines searchable company and contact profiles with verified email and mobile data, firmographic and demographic…

Read the review →
  1. LushaB2B Contact Data Providers 9.1Free plan
  2. CognismB2B Contact Data Providers 8.7Pricing on request

Strengths and trade-offs

  • Lusha — where it wins

    • Intent and engagement signals support account prioritization.
    • Filters span more than 25,000 company technologies.
    • Browser workflows, APIs, and major CRM integrations are included.

    Where it doesn't

    • The Free plan provides up to 40 credits per month.
    • Free access is limited to basic prospecting features.
    • Export costs and per-export CRM caps require workflow planning.

  • Cognism — where it wins

    • 440 million-contact database with verified email and mobile data
    • Over 20,000 technographic filters plus Bombora intent signals
    • CRM, sales-engagement, browser extension, and API access

    Where it doesn't

    • No free plan for smaller teams to evaluate independently
    • Pricing is sales-led rather than published numerically
    • Advanced capabilities require the Pro package
  • Lusha9.1/10 · Free plan

    A broad B2B data platform with especially strong intent and technographic signals.

    Visit LushaFull verdict →
  • Cognism8.7/10 · Pricing on request

    A signal-rich prospecting platform for enterprise teams that can justify sales-led pricing.

    Visit CognismFull verdict →

More comparisons

All B2B contact data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update