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Head-to-head · B2B Contact Data Providers

Apollo vs Lusha

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Apollo #2 in B2B Contact Data Providers 9.2/10 Free plan Free plan✓ 3 of 4 features Visit Apollo
Lusha #3 in B2B Contact Data Providers 9.1/10 Free plan Free plan✓ 4 of 4 features Visit Lusha

Apollo leads on 0 checks, Lusha on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.2/10
  • Free planboth
  • Most featuresLusha · 4 of 4

Apollo scores higher on our rubric for b2b contact data providers: 9.2 against 9.1 out of 10; our editors rank them #2 and #3.

Lusha leads on contact database size: 2.9e+08 contacts versus 275 contacts.

Apollo is the better fit for all-around prospecting teams. Lusha is the better fit for teams prioritizing intent signals.

  • Apollo fits best

    All-around prospecting teams

  • Lusha fits best

    Teams prioritizing intent signals

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Side by side

Feature Apollo 9.2/10 Visit ↗ Lusha 9.1/10 Visit ↗
At a glance
Editor score 9.2 9.1
Ranking #2 in B2B Contact Data Providers #3 in B2B Contact Data Providers
Best for All-around prospecting teams Teams prioritizing intent signals
Pricing model Free plan + paid Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Docs, Community Email, Live chat, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 200+ integrations 14 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Apollo 3/4 · Lusha 4/4
Direct-dial data ✓ ✓
Intent data ✓ ✓
Technographic filters Not checked yet ✓ (best)
API access ✓ ✓
Specs
Contact database size 275 contacts 2.9e+08 contacts (best)
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • 240M+ contact database with direct dials and verified business emails
  • Intent, technographic, people, and company search filters
  • Sequences, dialer, AI features, API access, and CRM integrations
  • Intent and engagement signals support account prioritization.
  • Filters span more than 25,000 company technologies.
  • Browser workflows, APIs, and major CRM integrations are included.
Cons
  • Paid plans are priced per seat with annual billing
  • Organization requires a minimum of three seats
  • Free access limits credits, chats, sequences, and filters
  • The Free plan provides up to 40 credits per month.
  • Free access is limited to basic prospecting features.
  • Export costs and per-export CRM caps require workflow planning.
Our verdict

Apollo is a B2B data intelligence and sales engagement platform for sales, marketing, and revenue operations teams. It combines a searchable contact and company database with verified business emails, direct-dial phone numbers,…

Read the review →

Lusha is a B2B data intelligence platform for sales, marketing, recruiting, and RevOps teams. It combines contact and company search with verified business emails, phone numbers, direct dials, mobile data, technographic filters, buying…

Read the review →
  1. ApolloB2B Contact Data Providers 9.2Free plan
  2. LushaB2B Contact Data Providers 9.1Free plan

Strengths and trade-offs

  • Apollo — where it wins

    • 240M+ contact database with direct dials and verified business emails
    • Intent, technographic, people, and company search filters
    • Sequences, dialer, AI features, API access, and CRM integrations

    Where it doesn't

    • Paid plans are priced per seat with annual billing
    • Organization requires a minimum of three seats
    • Free access limits credits, chats, sequences, and filters

  • Lusha — where it wins

    • Intent and engagement signals support account prioritization.
    • Filters span more than 25,000 company technologies.
    • Browser workflows, APIs, and major CRM integrations are included.

    Where it doesn't

    • The Free plan provides up to 40 credits per month.
    • Free access is limited to basic prospecting features.
    • Export costs and per-export CRM caps require workflow planning.

More comparisons

All B2B contact data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update