Apollo vs D&B Hoovers

Apollo9.2Visit D&B Hoovers9.0Visit

Higher score Apollo #2 in B2B Contact Data Providers 9.2/10 Free plan Free plan✓ 3 of 4 features Visit Apollo

vs

D&B Hoovers #4 in B2B Contact Data Providers 9.0/10 Paid ✓ 4 of 4 features Visit D&B Hoovers

• Apollo fits best

  All-around prospecting teams

• D&B Hoovers fits best

  Established company intelligence buyers

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Side by side

Feature	Apollo 9.2/10 Visit ↗	D&B Hoovers 9.0/10 Visit ↗
At a glance
Editor score	9.2	9.0
Ranking	#2 in B2B Contact Data Providers	#4 in B2B Contact Data Providers
Best for	All-around prospecting teams	Established company intelligence buyers
Pricing model	Free plan + paid	Paid
Starting price	Free plan	$529/yr
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Docs, Community	Live chat, Phone, Docs
Integrations	200+ integrations	4 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Apollo 3/4 · D&B Hoovers 4/4
Direct-dial data	✓	✓
Intent data	✓	✓
Technographic filters	Not checked yet	✓ (best)
API access	✓	✓
Specs
Contact database size	275 contacts	5.2e+08 contacts (best)
Monthly export limit	Not checked yet	Not checked yet
Our review
Pros	240M+ contact database with direct dials and verified business emails Intent, technographic, people, and company search filters Sequences, dialer, AI features, API access, and CRM integrations	520M-contact database with company and contact search Intent data, AI scoring, trigger alerts, and buying-group identification API access, CRM integration, and dynamic SmartLists
Cons	Paid plans are priced per seat with annual billing Organization requires a minimum of three seats Free access limits credits, chats, sequences, and filters	No free plan is available Integrations are limited Credit-based plans may require careful volume planning
Our verdict	Apollo is a B2B data intelligence and sales engagement platform for sales, marketing, and revenue operations teams. It combines a searchable contact and company database with verified business emails, direct-dial phone numbers,… Read the review →	D&B Hoovers is a B2B sales intelligence platform for sales and marketing teams that need company research, contact discovery, targeted list building, and prospect prioritization. Its database covers 520 million contacts, with tools for… Read the review →

Strengths and trade-offs

• Apollo — where it wins

  • 240M+ contact database with direct dials and verified business emails
  • Intent, technographic, people, and company search filters
  • Sequences, dialer, AI features, API access, and CRM integrations

  Where it doesn't

  • Paid plans are priced per seat with annual billing
  • Organization requires a minimum of three seats
  • Free access limits credits, chats, sequences, and filters

• D&B Hoovers — where it wins

  • 520M-contact database with company and contact search
  • Intent data, AI scoring, trigger alerts, and buying-group identification
  • API access, CRM integration, and dynamic SmartLists

  Where it doesn't

  • No free plan is available
  • Integrations are limited
  • Credit-based plans may require careful volume planning

• Apollo9.2/10 · Free plan

  Apollo combines contact data, prospecting, engagement, enrichment, and CRM workflows.

  Visit ApolloFull verdict →
• D&B Hoovers9.0/10 · Paid

  A broad B2B intelligence platform with intent, scoring, alerts, and API access.

  Visit D&B HooversFull verdict →