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Head-to-head · B2B Contact Data Providers

Lusha vs D&B Hoovers

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Lusha #3 in B2B Contact Data Providers 9.1/10 Free plan Free plan✓ 4 of 4 features Visit Lusha

Lusha leads on 1 check, D&B Hoovers on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLusha · 9.1/10
  • Free planonly Lusha

Lusha scores higher on our rubric for b2b contact data providers: 9.1 against 9.0 out of 10; our editors rank them #3 and #4.

Lusha offers free plan; D&B Hoovers doesn't. D&B Hoovers leads on contact database size: 5.2e+08 contacts versus 2.9e+08 contacts.

Lusha is the better fit for teams prioritizing intent signals. D&B Hoovers is the better fit for established company intelligence buyers.

  • Lusha fits best

    Teams prioritizing intent signals

  • D&B Hoovers fits best

    Established company intelligence buyers

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Lusha 9.1/10 Visit ↗ D&B Hoovers 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #3 in B2B Contact Data Providers #4 in B2B Contact Data Providers
Best for Teams prioritizing intent signals Established company intelligence buyers
Pricing model Free plan + paid Paid
Starting price — $529/yr
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Tickets, Docs Live chat, Phone, Docs
Integrations 14 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Lusha 4/4 · D&B Hoovers 4/4
Direct-dial data ✓ ✓
Intent data ✓ ✓
Technographic filters ✓ ✓
API access ✓ ✓
Specs
Contact database size 2.9e+08 contacts 5.2e+08 contacts (best)
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • Intent and engagement signals support account prioritization.
  • Filters span more than 25,000 company technologies.
  • Browser workflows, APIs, and major CRM integrations are included.
  • 520M-contact database with company and contact search
  • Intent data, AI scoring, trigger alerts, and buying-group identification
  • API access, CRM integration, and dynamic SmartLists
Cons
  • The Free plan provides up to 40 credits per month.
  • Free access is limited to basic prospecting features.
  • Export costs and per-export CRM caps require workflow planning.
  • No free plan is available
  • Integrations are limited
  • Credit-based plans may require careful volume planning
Our verdict

Lusha is a B2B data intelligence platform for sales, marketing, recruiting, and RevOps teams. It combines contact and company search with verified business emails, phone numbers, direct dials, mobile data, technographic filters, buying…

Read the review →

D&B Hoovers is a B2B sales intelligence platform for sales and marketing teams that need company research, contact discovery, targeted list building, and prospect prioritization. Its database covers 520 million contacts, with tools for…

Read the review →
  1. LushaB2B Contact Data Providers 9.1Free plan
  2. D&B HooversB2B Contact Data Providers 9.0Paid

Strengths and trade-offs

  • Lusha — where it wins

    • Intent and engagement signals support account prioritization.
    • Filters span more than 25,000 company technologies.
    • Browser workflows, APIs, and major CRM integrations are included.

    Where it doesn't

    • The Free plan provides up to 40 credits per month.
    • Free access is limited to basic prospecting features.
    • Export costs and per-export CRM caps require workflow planning.
  • D&B Hoovers — where it wins

    • 520M-contact database with company and contact search
    • Intent data, AI scoring, trigger alerts, and buying-group identification
    • API access, CRM integration, and dynamic SmartLists

    Where it doesn't

    • No free plan is available
    • Integrations are limited
    • Credit-based plans may require careful volume planning

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update