D&B Hoovers
D&B Hoovers: A mature B2B database combining company data, intent signals, and AI prospecting tools. Ranked #2 of 31 in Company Databases by our editors (9.2/10); pricing: Paid; best for broad, mature B2B prospecting databases.
At a glance
- Editor score9.2 / 10
- PricingPaid
- Best forBroad, mature B2B prospecting databases
- Free planNo
- Paid from$529/yr
- Facts checked21 Sep 2026
Where it wins
- 520M-company database with direct dials and contact data
- Buyer intent, technographics, alerts, and AI prospect scoring
- Web, API, CRM integration, and dynamic SmartLists
Where it doesn't
- No free plan; access is paid
- Entry plans use limited company and contact credits
- The Essentials plans are credit-based rather than unlimited
Our verdict on D&B Hoovers
D&B Hoovers is a B2B sales intelligence platform from Dun & Bradstreet for sales and marketing teams that need company and contact research, targeted list building, and prospect prioritization. Its published category specifications identify a 520 million-company database, direct-dial data, buyer intent data, technographic filters, and API access. Core workflows include finding decision-makers and buying groups, creating SmartLists, monitoring news and opportunity triggers, and using natural-language AI for prospect search and message drafting. It is suited to teams that need a broad database rather than a narrow contact lookup tool.
Pricing is structured around paid Essentials plans. Essentials Monthly costs $49 USD per month and includes 150 Company Credits plus 150 Contact Credits. Essentials Annual costs $529 USD per year and includes 1,800 Company Credits plus 1,800 Contact Credits. The annual plan supplies a larger credit allowance within its stated billing period, while the monthly plan offers a lower recurring commitment. The published plans show that buyers should evaluate expected company and contact research volume before choosing a tier. There is no free plan.
D&B Hoovers also fits teams that need a wider prospecting ecosystem. It is available on the web and through an API, and it supports CRM integration. Dun & Bradstreet also offers related API access through Direct+ for company and contact lookups, enrichment, monitoring, and integrations. The feature set extends beyond static records with intent signals, technology-based company identification, AI-powered scoring, alerts, and dynamic prospect updates. Choose D&B Hoovers when broad account intelligence and multiple prioritization signals matter. Teams seeking a free database or higher-volume access than the Essentials credit allowances may prefer an alternative.
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D&B Hoovers pricing
All 2 D&B Hoovers plans and prices →
D&B Hoovers fact sheet
| Free plan | No |
|---|---|
| Paid from | $529/yr |
| Company records | Not verified |
| Advanced filters | Not verified |
| Technographic data | Not verified |
| Intent signals | Not verified |
| Monthly export limit | Not verified |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Salesforce, Microsoft Dynamics, HubSpot, Marketo |
| Pricing | Paid (source) |
| Website | dnb.com |
| Facts checked | 21 Sep 2026 |
D&B Hoovers integrations
D&B Hoovers lists 4 integrations on its own site.
- Salesforce
- Microsoft Dynamics
- HubSpot
- Marketo
Alternatives to D&B Hoovers
- Global DatabaseA broad research platform for global company, executive, contact and registry intelligence.9.4
- OrbisA broad company intelligence database for ownership, risk, finance, and due diligence.9.0
- HG InsightsA deep company intelligence platform for market sizing, account planning, and revenue workflows.8.9
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D&B Hoovers vs the competition
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Also Ranked In
D&B Hoovers is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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