D&B Hoovers review
A mature B2B database combining company data, intent signals, and AI prospecting tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
D&B Hoovers is a B2B sales intelligence platform from Dun & Bradstreet for sales and marketing teams that need company and contact research, targeted list building, and prospect prioritization. Its published category specifications identify a 520 million-company database, direct-dial data, buyer intent data, technographic filters, and API access. Core workflows include finding decision-makers and buying groups, creating SmartLists, monitoring news and opportunity triggers, and using natural-language AI for prospect search and message drafting. It is suited to teams that need a broad database rather than a narrow contact lookup tool.
Pricing is structured around paid Essentials plans. Essentials Monthly costs $49 USD per month and includes 150 Company Credits plus 150 Contact Credits. Essentials Annual costs $529 USD per year and includes 1,800 Company Credits plus 1,800 Contact Credits. The annual plan supplies a larger credit allowance within its stated billing period, while the monthly plan offers a lower recurring commitment. The published plans show that buyers should evaluate expected company and contact research volume before choosing a tier. There is no free plan.
D&B Hoovers also fits teams that need a wider prospecting ecosystem. It is available on the web and through an API, and it supports CRM integration. Dun & Bradstreet also offers related API access through Direct+ for company and contact lookups, enrichment, monitoring, and integrations. The feature set extends beyond static records with intent signals, technology-based company identification, AI-powered scoring, alerts, and dynamic prospect updates. Choose D&B Hoovers when broad account intelligence and multiple prioritization signals matter. Teams seeking a free database or higher-volume access than the Essentials credit allowances may prefer an alternative.
D&B Hoovers pros and cons
- Where it wins
- 520M-company database with direct dials and contact data
- Buyer intent, technographics, alerts, and AI prospect scoring
- Web, API, CRM integration, and dynamic SmartLists
- Where it doesn't
- No free plan; access is paid
- Entry plans use limited company and contact credits
- The Essentials plans are credit-based rather than unlimited
D&B Hoovers fact sheet, pricing and score →
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