D&B Hoovers vs ZoomInfo

D&B Hoovers9.2Visit ZoomInfo8.7Visit

Higher score D&B Hoovers #2 in Company Databases 9.2/10 Paid ✓ 1 of 4 features Visit D&B Hoovers

vs

ZoomInfo #6 in Company Databases 8.7/10 Pricing on request ✓ 1 of 4 features Visit ZoomInfo

• D&B Hoovers fits best

  Broad, mature B2B prospecting databases

• ZoomInfo fits best

  Enterprise sales intelligence teams

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Side by side

Feature	D&B Hoovers 9.2/10 Visit ↗	ZoomInfo 8.7/10 Visit ↗
At a glance
Editor score	9.2	8.7
Ranking	#2 in Company Databases	#6 in Company Databases
Best for	Broad, mature B2B prospecting databases	Enterprise sales intelligence teams
Pricing model	Paid	Paid
Starting price	$529/yr	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Live chat, Phone, Docs	Docs
Integrations	4 integrations	5 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features D&B Hoovers 1/4 · ZoomInfo 1/4
Advanced filters	Not checked yet	Not checked yet
Technographic data	Not checked yet	Not checked yet
Intent signals	Not checked yet	Not checked yet
API access	✓	✓
Specs
Company records	Not checked yet	Not checked yet
Monthly export limit	Not checked yet	Not checked yet
Our review
Pros	520M-company database with direct dials and contact data Buyer intent, technographics, alerts, and AI prospect scoring Web, API, CRM integration, and dynamic SmartLists	Searches contacts and companies across 300+ company attributes Combines direct dials, verified business emails, intent, and technographics Connects CRM enrichment, APIs, alerts, and automated workflows
Cons	No free plan; access is paid Entry plans use limited company and contact credits The Essentials plans are credit-based rather than unlimited	Requires a sales conversation before purchase Broad functionality may exceed the needs of smaller teams Advanced workflows and API access may require implementation effort
Our verdict	D&B Hoovers is a B2B sales intelligence platform from Dun & Bradstreet for sales and marketing teams that need company and contact research, targeted list building, and prospect prioritization. Its published category specifications… Read the review →	ZoomInfo is a go-to-market intelligence platform for B2B sales, marketing, recruiting, and revenue operations teams. It brings together contact and company search, direct-dial and verified business email data, organizational charts,… Read the review →

Strengths and trade-offs

• D&B Hoovers — where it wins

  • 520M-company database with direct dials and contact data
  • Buyer intent, technographics, alerts, and AI prospect scoring
  • Web, API, CRM integration, and dynamic SmartLists

  Where it doesn't

  • No free plan; access is paid
  • Entry plans use limited company and contact credits
  • The Essentials plans are credit-based rather than unlimited

• ZoomInfo — where it wins

  • Searches contacts and companies across 300+ company attributes
  • Combines direct dials, verified business emails, intent, and technographics
  • Connects CRM enrichment, APIs, alerts, and automated workflows

  Where it doesn't

  • Requires a sales conversation before purchase
  • Broad functionality may exceed the needs of smaller teams
  • Advanced workflows and API access may require implementation effort

• D&B Hoovers9.2/10 · Paid

  A mature B2B database combining company data, intent signals, and AI prospecting tools.

  Visit D&B HooversFull verdict →
• ZoomInfo8.7/10 · Pricing on request

  A broad enterprise sales intelligence platform combining data, intent, enrichment, and workflows.

  Visit ZoomInfoFull verdict →