Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Company Databases

HG Insights vs ZoomInfo

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score HG Insights #4 in Company Databases 8.9/10 Pricing on request ✓ 1 of 4 features Visit HG Insights
ZoomInfo #6 in Company Databases 8.7/10 Pricing on request ✓ 1 of 4 features Visit ZoomInfo

HG Insights leads on 0 checks, ZoomInfo on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHG Insights · 8.9/10

HG Insights scores higher on our rubric for company databases: 8.9 against 8.7 out of 10; our editors rank them #4 and #6.

HG Insights is the better fit for market intelligence and account planning. ZoomInfo is the better fit for enterprise sales intelligence teams.

  • HG Insights fits best

    Market intelligence and account planning

  • ZoomInfo fits best

    Enterprise sales intelligence teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HG Insights 8.9/10 Visit ↗ ZoomInfo 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #4 in Company Databases #6 in Company Databases
Best for Market intelligence and account planning Enterprise sales intelligence teams
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Docs
Integrations 11 integrations 5 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HG Insights 1/4 · ZoomInfo 1/4
Advanced filters Not checked yet Not checked yet
Technographic data Not checked yet Not checked yet
Intent signals Not checked yet Not checked yet
API access ✓ ✓
Specs
Company records Not checked yet Not checked yet
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • Combines 200M companies with direct dials, intent, and technographics
  • Supports market sizing, hierarchy, spend, contracts, and competitive analysis
  • Connects through Salesforce, HubSpot, Snowflake, and APIs
  • Searches contacts and companies across 300+ company attributes
  • Combines direct dials, verified business emails, intent, and technographics
  • Connects CRM enrichment, APIs, alerts, and automated workflows
Cons
  • Pricing is consumption-based and requires contact with the vendor
  • There is no free or trial plan
  • Its broad scope may exceed the needs of narrow database use cases
  • Requires a sales conversation before purchase
  • Broad functionality may exceed the needs of smaller teams
  • Advanced workflows and API access may require implementation effort
Our verdict

HG Insights is a B2B revenue intelligence platform for technology companies and organizations selling complex products and services. It brings together company, contact, technology-install, IT-spend, contract, buying-center, and…

Read the review →

ZoomInfo is a go-to-market intelligence platform for B2B sales, marketing, recruiting, and revenue operations teams. It brings together contact and company search, direct-dial and verified business email data, organizational charts,…

Read the review →
  1. HG InsightsCompany Databases 8.9Pricing on request
  2. ZoomInfoCompany Databases 8.7Pricing on request

Strengths and trade-offs

  • HG Insights — where it wins

    • Combines 200M companies with direct dials, intent, and technographics
    • Supports market sizing, hierarchy, spend, contracts, and competitive analysis
    • Connects through Salesforce, HubSpot, Snowflake, and APIs

    Where it doesn't

    • Pricing is consumption-based and requires contact with the vendor
    • There is no free or trial plan
    • Its broad scope may exceed the needs of narrow database use cases

  • ZoomInfo — where it wins

    • Searches contacts and companies across 300+ company attributes
    • Combines direct dials, verified business emails, intent, and technographics
    • Connects CRM enrichment, APIs, alerts, and automated workflows

    Where it doesn't

    • Requires a sales conversation before purchase
    • Broad functionality may exceed the needs of smaller teams
    • Advanced workflows and API access may require implementation effort
  • HG Insights8.9/10 · Pricing on request

    A deep company intelligence platform for market sizing, account planning, and revenue workflows.

    Visit HG InsightsFull verdict →
  • ZoomInfo8.7/10 · Pricing on request

    A broad enterprise sales intelligence platform combining data, intent, enrichment, and workflows.

    Visit ZoomInfoFull verdict →

More comparisons

All company databases comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update