HG Insights vs PrivCo

HG Insights8.9Visit PrivCo8.6Visit

Higher score HG Insights #4 in Company Databases 8.9/10 Pricing on request ✓ 1 of 4 features Visit HG Insights

vs

PrivCo #7 in Company Databases 8.6/10 Free plan · 7-day trial Free planFree trial✓ 2 of 4 features Visit PrivCo

• HG Insights fits best

  Market intelligence and account planning

• PrivCo fits best

  Private-company financial research

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Side by side

Feature	HG Insights 8.9/10 Visit ↗	PrivCo 8.6/10 Visit ↗
At a glance
Editor score	8.9	8.6
Ranking	#4 in Company Databases	#7 in Company Databases
Best for	Market intelligence and account planning	Private-company financial research
Pricing model	Paid	Free plan + paid
Starting price	—	—
Free plan	—	✓ (best)
Free trial	—	7 days
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Email, Docs	Email, Docs
Integrations	11 integrations	5 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features HG Insights 1/4 · PrivCo 2/4
Advanced filters	Not checked yet	✓ (best)
Technographic data	Not checked yet	Not checked yet
Intent signals	Not checked yet	Not checked yet
API access	✓	✓
Specs
Company records	Not checked yet	Not checked yet
Monthly export limit	Not checked yet	1000 records/mo
Our review
Pros	Combines 200M companies with direct dials, intent, and technographics Supports market sizing, hierarchy, spend, contracts, and competitive analysis Connects through Salesforce, HubSpot, Snowflake, and APIs	Searches and filters more than 5 million private companies Covers financials, ownership, funding, M&A, contacts, and monitoring Offers bulk exports, REST API, MCP, Copilot, and Chrome access
Cons	Pricing is consumption-based and requires contact with the vendor There is no free or trial plan Its broad scope may exceed the needs of narrow database use cases	Focuses primarily on U.S. private companies Advanced capabilities are divided across separate tiers List Builder trial requires a card and cancellation within seven days for a refund
Our verdict	HG Insights is a B2B revenue intelligence platform for technology companies and organizations selling complex products and services. It brings together company, contact, technology-install, IT-spend, contract, buying-center, and… Read the review →	PrivCo is a web-based database focused primarily on U.S. private companies. It is designed for investment banking, private equity, venture capital, sales, consulting, corporate M&A, and academic research. The platform combines company… Read the review →

Strengths and trade-offs

• HG Insights — where it wins

  • Combines 200M companies with direct dials, intent, and technographics
  • Supports market sizing, hierarchy, spend, contracts, and competitive analysis
  • Connects through Salesforce, HubSpot, Snowflake, and APIs

  Where it doesn't

  • Pricing is consumption-based and requires contact with the vendor
  • There is no free or trial plan
  • Its broad scope may exceed the needs of narrow database use cases

• PrivCo — where it wins

  • Searches and filters more than 5 million private companies
  • Covers financials, ownership, funding, M&A, contacts, and monitoring
  • Offers bulk exports, REST API, MCP, Copilot, and Chrome access

  Where it doesn't

  • Focuses primarily on U.S. private companies
  • Advanced capabilities are divided across separate tiers
  • List Builder trial requires a card and cancellation within seven days for a refund

• HG Insights8.9/10 · Pricing on request

  A deep company intelligence platform for market sizing, account planning, and revenue workflows.

  Visit HG InsightsFull verdict →
• PrivCo8.6/10 · Free plan · 7-day trial

  A broad private-company research database with advanced filters, monitoring, exports, and API access.

  Visit PrivCoFull verdict →