D&B Hoovers vs PrivCo

D&B Hoovers9.2Visit PrivCo8.6Visit

Higher score D&B Hoovers #2 in Company Databases 9.2/10 Paid ✓ 1 of 4 features Visit D&B Hoovers

vs

PrivCo #7 in Company Databases 8.6/10 Free plan · 7-day trial Free planFree trial✓ 2 of 4 features Visit PrivCo

• D&B Hoovers fits best

  Broad, mature B2B prospecting databases

• PrivCo fits best

  Private-company financial research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	D&B Hoovers 9.2/10 Visit ↗	PrivCo 8.6/10 Visit ↗
At a glance
Editor score	9.2	8.6
Ranking	#2 in Company Databases	#7 in Company Databases
Best for	Broad, mature B2B prospecting databases	Private-company financial research
Pricing model	Paid	Free plan + paid
Starting price	$529/yr	—
Free plan	—	✓ (best)
Free trial	—	7 days
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Live chat, Phone, Docs	Email, Docs
Integrations	4 integrations	5 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features D&B Hoovers 1/4 · PrivCo 2/4
Advanced filters	Not checked yet	✓ (best)
Technographic data	Not checked yet	Not checked yet
Intent signals	Not checked yet	Not checked yet
API access	✓	✓
Specs
Company records	Not checked yet	Not checked yet
Monthly export limit	Not checked yet	1000 records/mo
Our review
Pros	520M-company database with direct dials and contact data Buyer intent, technographics, alerts, and AI prospect scoring Web, API, CRM integration, and dynamic SmartLists	Searches and filters more than 5 million private companies Covers financials, ownership, funding, M&A, contacts, and monitoring Offers bulk exports, REST API, MCP, Copilot, and Chrome access
Cons	No free plan; access is paid Entry plans use limited company and contact credits The Essentials plans are credit-based rather than unlimited	Focuses primarily on U.S. private companies Advanced capabilities are divided across separate tiers List Builder trial requires a card and cancellation within seven days for a refund
Our verdict	D&B Hoovers is a B2B sales intelligence platform from Dun & Bradstreet for sales and marketing teams that need company and contact research, targeted list building, and prospect prioritization. Its published category specifications… Read the review →	PrivCo is a web-based database focused primarily on U.S. private companies. It is designed for investment banking, private equity, venture capital, sales, consulting, corporate M&A, and academic research. The platform combines company… Read the review →

Strengths and trade-offs

• D&B Hoovers — where it wins

  • 520M-company database with direct dials and contact data
  • Buyer intent, technographics, alerts, and AI prospect scoring
  • Web, API, CRM integration, and dynamic SmartLists

  Where it doesn't

  • No free plan; access is paid
  • Entry plans use limited company and contact credits
  • The Essentials plans are credit-based rather than unlimited

• PrivCo — where it wins

  • Searches and filters more than 5 million private companies
  • Covers financials, ownership, funding, M&A, contacts, and monitoring
  • Offers bulk exports, REST API, MCP, Copilot, and Chrome access

  Where it doesn't

  • Focuses primarily on U.S. private companies
  • Advanced capabilities are divided across separate tiers
  • List Builder trial requires a card and cancellation within seven days for a refund

• D&B Hoovers9.2/10 · Paid

  A mature B2B database combining company data, intent signals, and AI prospecting tools.

  Visit D&B HooversFull verdict →
• PrivCo8.6/10 · Free plan · 7-day trial

  A broad private-company research database with advanced filters, monitoring, exports, and API access.

  Visit PrivCoFull verdict →