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Head-to-head · B2B Contact Data Providers

ZoomInfo vs Lusha

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ZoomInfo #1 in B2B Contact Data Providers 9.3/10 Pricing on request ✓ 4 of 4 features Visit ZoomInfo
Lusha #3 in B2B Contact Data Providers 9.1/10 Free plan Free plan✓ 4 of 4 features Visit Lusha

ZoomInfo leads on 1 check, Lusha on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoomInfo · 9.3/10
  • Free planonly Lusha

ZoomInfo scores higher on our rubric for b2b contact data providers: 9.3 against 9.1 out of 10; our editors rank them #1 and #3.

ZoomInfo leads on contact database size: 3.21e+08 contacts versus 2.9e+08 contacts.

ZoomInfo is the better fit for enterprise revenue intelligence. Lusha is the better fit for teams prioritizing intent signals.

  • ZoomInfo fits best

    Enterprise revenue intelligence

  • Lusha fits best

    Teams prioritizing intent signals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ZoomInfo 9.3/10 Visit ↗ Lusha 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in B2B Contact Data Providers #3 in B2B Contact Data Providers
Best for Enterprise revenue intelligence Teams prioritizing intent signals
Pricing model Paid Free plan + paid
Starting price Pricing on request —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Docs Email, Live chat, Tickets, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 5 integrations 14 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features ZoomInfo 4/4 · Lusha 4/4
Direct-dial data ✓ ✓
Intent data ✓ ✓
Technographic filters ✓ ✓
API access ✓ ✓
Specs
Contact database size 3.21e+08 contacts (best) 2.9e+08 contacts
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • Searches across 300+ company attributes with firmographic and technographic filters
  • Combines direct dials, verified business emails, intent, and change alerts
  • Connects CRM enrichment, APIs, AI prioritization, and outreach recommendations
  • Intent and engagement signals support account prioritization.
  • Filters span more than 25,000 company technologies.
  • Browser workflows, APIs, and major CRM integrations are included.
Cons
  • Its broad feature set may exceed the needs of basic list-building teams
  • Advanced workflows depend on fit with CRM, sales, and marketing systems
  • Contact-sales purchasing may require more evaluation than self-serve tools
  • The Free plan provides up to 40 credits per month.
  • Free access is limited to basic prospecting features.
  • Export costs and per-export CRM caps require workflow planning.
Our verdict

ZoomInfo is a B2B go-to-market intelligence platform for sales, marketing, recruiting, and revenue operations teams. It combines contact and company search with direct-dial and verified business email data, organizational charts,…

Read the review →

Lusha is a B2B data intelligence platform for sales, marketing, recruiting, and RevOps teams. It combines contact and company search with verified business emails, phone numbers, direct dials, mobile data, technographic filters, buying…

Read the review →
  1. ZoomInfoB2B Contact Data Providers 9.3Pricing on request
  2. LushaB2B Contact Data Providers 9.1Free plan

Strengths and trade-offs

  • ZoomInfo — where it wins

    • Searches across 300+ company attributes with firmographic and technographic filters
    • Combines direct dials, verified business emails, intent, and change alerts
    • Connects CRM enrichment, APIs, AI prioritization, and outreach recommendations

    Where it doesn't

    • Its broad feature set may exceed the needs of basic list-building teams
    • Advanced workflows depend on fit with CRM, sales, and marketing systems
    • Contact-sales purchasing may require more evaluation than self-serve tools

  • Lusha — where it wins

    • Intent and engagement signals support account prioritization.
    • Filters span more than 25,000 company technologies.
    • Browser workflows, APIs, and major CRM integrations are included.

    Where it doesn't

    • The Free plan provides up to 40 credits per month.
    • Free access is limited to basic prospecting features.
    • Export costs and per-export CRM caps require workflow planning.
  • ZoomInfo9.3/10 · Pricing on request

    A broad revenue-intelligence platform for teams that need data, signals, and workflows.

    Visit ZoomInfoFull verdict →
  • Lusha9.1/10 · Free plan

    A broad B2B data platform with especially strong intent and technographic signals.

    Visit LushaFull verdict →

More comparisons

All B2B contact data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update