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Head-to-head · B2B Contact Data Providers

ZoomInfo vs People Data Labs

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ZoomInfo #1 in B2B Contact Data Providers 9.3/10 Pricing on request ✓ 4 of 4 features Visit ZoomInfo
People Data Labs #7 in B2B Contact Data Providers 8.6/10 Free plan Free plan✓ 3 of 4 features Try People Data Labs

ZoomInfo leads on 0 checks, People Data Labs on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoomInfo · 9.3/10
  • Free planonly People Data Labs
  • Most featuresZoomInfo · 4 of 4

ZoomInfo scores higher on our rubric for b2b contact data providers: 9.3 against 8.6 out of 10; our editors rank them #1 and #7.

People Data Labs leads on contact database size: 3e+09 contacts versus 3.21e+08 contacts.

ZoomInfo is the better fit for enterprise revenue intelligence. People Data Labs is the better fit for API-first data enrichment.

  • ZoomInfo fits best

    Enterprise revenue intelligence

  • People Data Labs fits best

    API-first data enrichment

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ZoomInfo 9.3/10 Visit ↗ People Data Labs 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #1 in B2B Contact Data Providers #7 in B2B Contact Data Providers
Best for Enterprise revenue intelligence API-first data enrichment
Pricing model Paid Free plan + paid
Starting price Pricing on request —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Docs Email, Tickets, Docs
Compliance GDPR SOC 2, GDPR
Integrations 5 integrations 7 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ZoomInfo 4/4 · People Data Labs 3/4
Direct-dial data ✓ ✓
Intent data ✓ ✓
Technographic filters ✓ (best) Not checked yet
API access ✓ ✓
Specs
Contact database size 3.21e+08 contacts 3e+09 contacts (best)
Monthly export limit Not checked yet Not checked yet
Our review
Pros
  • Searches across 300+ company attributes with firmographic and technographic filters
  • Combines direct dials, verified business emails, intent, and change alerts
  • Connects CRM enrichment, APIs, AI prioritization, and outreach recommendations
  • Person, company, IP, and job-posting data APIs
  • Bulk enrichment plus Snowflake and Databricks delivery
  • Free plan with up to 100 monthly records
Cons
  • Its broad feature set may exceed the needs of basic list-building teams
  • Advanced workflows depend on fit with CRM, sales, and marketing systems
  • Contact-sales purchasing may require more evaluation than self-serve tools
  • Less focused on direct, user-facing prospecting workflows
  • AI features are not listed in the product offering
  • Pro pricing starts at $98/month for Person data
Our verdict

ZoomInfo is a B2B go-to-market intelligence platform for sales, marketing, recruiting, and revenue operations teams. It combines contact and company search with direct-dial and verified business email data, organizational charts,…

Read the review →

People Data Labs provides person, company, IP address, and job-posting data through APIs, data-license feeds, and data-sharing services. It is aimed primarily at developers, data teams, product teams, and organizations building…

Read the review →
  1. ZoomInfoB2B Contact Data Providers 9.3Pricing on request
  2. People Data LabsB2B Contact Data Providers 8.6Free plan

Strengths and trade-offs

  • ZoomInfo — where it wins

    • Searches across 300+ company attributes with firmographic and technographic filters
    • Combines direct dials, verified business emails, intent, and change alerts
    • Connects CRM enrichment, APIs, AI prioritization, and outreach recommendations

    Where it doesn't

    • Its broad feature set may exceed the needs of basic list-building teams
    • Advanced workflows depend on fit with CRM, sales, and marketing systems
    • Contact-sales purchasing may require more evaluation than self-serve tools

  • People Data Labs — where it wins

    • Person, company, IP, and job-posting data APIs
    • Bulk enrichment plus Snowflake and Databricks delivery
    • Free plan with up to 100 monthly records

    Where it doesn't

    • Less focused on direct, user-facing prospecting workflows
    • AI features are not listed in the product offering
    • Pro pricing starts at $98/month for Person data

More comparisons

All B2B contact data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update