Apollo vs People Data Labs

Apollo9.2Visit People Data Labs8.6Visit

Higher score Apollo #2 in B2B Contact Data Providers 9.2/10 Free plan Free plan✓ 3 of 4 features Visit Apollo

vs

People Data Labs #7 in B2B Contact Data Providers 8.6/10 Free plan Free plan✓ 3 of 4 features Try People Data Labs

• Apollo fits best

  All-around prospecting teams

• People Data Labs fits best

  API-first data enrichment

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Side by side

Feature	Apollo 9.2/10 Visit ↗	People Data Labs 8.6/10 Visit ↗
At a glance
Editor score	9.2	8.6
Ranking	#2 in B2B Contact Data Providers	#7 in B2B Contact Data Providers
Best for	All-around prospecting teams	API-first data enrichment
Pricing model	Free plan + paid	Free plan + paid
Starting price	Free plan	—
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud, Browser extension
Platforms	Web, Chrome extension	Web
Support	Email, Docs, Community	Email, Tickets, Docs
Compliance	SOC 2, ISO 27001, GDPR, 2FA	SOC 2, GDPR
Integrations	200+ integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Apollo 3/4 · People Data Labs 3/4
Direct-dial data	✓	✓
Intent data	✓	✓
Technographic filters	Not checked yet	Not checked yet
API access	✓	✓
Specs
Contact database size	275 contacts	3e+09 contacts (best)
Monthly export limit	Not checked yet	Not checked yet
Our review
Pros	240M+ contact database with direct dials and verified business emails Intent, technographic, people, and company search filters Sequences, dialer, AI features, API access, and CRM integrations	Person, company, IP, and job-posting data APIs Bulk enrichment plus Snowflake and Databricks delivery Free plan with up to 100 monthly records
Cons	Paid plans are priced per seat with annual billing Organization requires a minimum of three seats Free access limits credits, chats, sequences, and filters	Less focused on direct, user-facing prospecting workflows AI features are not listed in the product offering Pro pricing starts at $98/month for Person data
Our verdict	Apollo is a B2B data intelligence and sales engagement platform for sales, marketing, and revenue operations teams. It combines a searchable contact and company database with verified business emails, direct-dial phone numbers,… Read the review →	People Data Labs provides person, company, IP address, and job-posting data through APIs, data-license feeds, and data-sharing services. It is aimed primarily at developers, data teams, product teams, and organizations building… Read the review →

Strengths and trade-offs

• Apollo — where it wins

  • 240M+ contact database with direct dials and verified business emails
  • Intent, technographic, people, and company search filters
  • Sequences, dialer, AI features, API access, and CRM integrations

  Where it doesn't

  • Paid plans are priced per seat with annual billing
  • Organization requires a minimum of three seats
  • Free access limits credits, chats, sequences, and filters

• People Data Labs — where it wins

  • Person, company, IP, and job-posting data APIs
  • Bulk enrichment plus Snowflake and Databricks delivery
  • Free plan with up to 100 monthly records

  Where it doesn't

  • Less focused on direct, user-facing prospecting workflows
  • AI features are not listed in the product offering
  • Pro pricing starts at $98/month for Person data

• Apollo9.2/10 · Free plan

  Apollo combines contact data, prospecting, engagement, enrichment, and CRM workflows.

  Visit ApolloFull verdict →
• People Data Labs8.6/10 · Free plan

  A strong API-first choice for teams building enrichment and data pipelines.

  Try People Data LabsFull verdict →