D&B Hoovers vs People Data Labs

D&B Hoovers9.0Visit People Data Labs8.6Visit

Higher score D&B Hoovers #4 in B2B Contact Data Providers 9.0/10 Paid ✓ 4 of 4 features Visit D&B Hoovers

vs

People Data Labs #7 in B2B Contact Data Providers 8.6/10 Free plan Free plan✓ 3 of 4 features Try People Data Labs

• D&B Hoovers fits best

  Established company intelligence buyers

• People Data Labs fits best

  API-first data enrichment

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Side by side

Feature	D&B Hoovers 9.0/10 Visit ↗	People Data Labs 8.6/10 Visit ↗
At a glance
Editor score	9.0	8.6
Ranking	#4 in B2B Contact Data Providers	#7 in B2B Contact Data Providers
Best for	Established company intelligence buyers	API-first data enrichment
Pricing model	Paid	Free plan + paid
Starting price	$529/yr	—
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web
Support	Live chat, Phone, Docs	Email, Tickets, Docs
Integrations	4 integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features D&B Hoovers 4/4 · People Data Labs 3/4
Direct-dial data	✓	✓
Intent data	✓	✓
Technographic filters	✓ (best)	Not checked yet
API access	✓	✓
Specs
Contact database size	5.2e+08 contacts	3e+09 contacts (best)
Monthly export limit	Not checked yet	Not checked yet
Our review
Pros	520M-contact database with company and contact search Intent data, AI scoring, trigger alerts, and buying-group identification API access, CRM integration, and dynamic SmartLists	Person, company, IP, and job-posting data APIs Bulk enrichment plus Snowflake and Databricks delivery Free plan with up to 100 monthly records
Cons	No free plan is available Integrations are limited Credit-based plans may require careful volume planning	Less focused on direct, user-facing prospecting workflows AI features are not listed in the product offering Pro pricing starts at $98/month for Person data
Our verdict	D&B Hoovers is a B2B sales intelligence platform for sales and marketing teams that need company research, contact discovery, targeted list building, and prospect prioritization. Its database covers 520 million contacts, with tools for… Read the review →	People Data Labs provides person, company, IP address, and job-posting data through APIs, data-license feeds, and data-sharing services. It is aimed primarily at developers, data teams, product teams, and organizations building… Read the review →

Strengths and trade-offs

• D&B Hoovers — where it wins

  • 520M-contact database with company and contact search
  • Intent data, AI scoring, trigger alerts, and buying-group identification
  • API access, CRM integration, and dynamic SmartLists

  Where it doesn't

  • No free plan is available
  • Integrations are limited
  • Credit-based plans may require careful volume planning

• People Data Labs — where it wins

  • Person, company, IP, and job-posting data APIs
  • Bulk enrichment plus Snowflake and Databricks delivery
  • Free plan with up to 100 monthly records

  Where it doesn't

  • Less focused on direct, user-facing prospecting workflows
  • AI features are not listed in the product offering
  • Pro pricing starts at $98/month for Person data

• D&B Hoovers9.0/10 · Paid

  A broad B2B intelligence platform with intent, scoring, alerts, and API access.

  Visit D&B HooversFull verdict →
• People Data Labs8.6/10 · Free plan

  A strong API-first choice for teams building enrichment and data pipelines.

  Try People Data LabsFull verdict →