D&B Hoovers vs Cognism

D&B Hoovers9.0Visit Cognism8.7Visit

Higher score D&B Hoovers #4 in B2B Contact Data Providers 9.0/10 Paid ✓ 4 of 4 features Visit D&B Hoovers

vs

Cognism #6 in B2B Contact Data Providers 8.7/10 Pricing on request ✓ 4 of 4 features Visit Cognism

• D&B Hoovers fits best

  Established company intelligence buyers

• Cognism fits best

  Enterprise teams needing rich signals

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Side by side

Feature	D&B Hoovers 9.0/10 Visit ↗	Cognism 8.7/10 Visit ↗
At a glance
Editor score	9.0	8.7
Ranking	#4 in B2B Contact Data Providers	#6 in B2B Contact Data Providers
Best for	Established company intelligence buyers	Enterprise teams needing rich signals
Pricing model	Paid	Paid
Starting price	$529/yr	—
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Live chat, Phone, Docs	Live chat, Email, Tickets, Docs
Integrations	4 integrations	8 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features D&B Hoovers 4/4 · Cognism 4/4
Direct-dial data	✓	✓
Intent data	✓	✓
Technographic filters	✓	✓
API access	✓	✓
Specs
Contact database size	5.2e+08 contacts	Not checked yet
Monthly export limit	Not checked yet	Not checked yet
Our review
Pros	520M-contact database with company and contact search Intent data, AI scoring, trigger alerts, and buying-group identification API access, CRM integration, and dynamic SmartLists	440 million-contact database with verified email and mobile data Over 20,000 technographic filters plus Bombora intent signals CRM, sales-engagement, browser extension, and API access
Cons	No free plan is available Integrations are limited Credit-based plans may require careful volume planning	No free plan for smaller teams to evaluate independently Pricing is sales-led rather than published numerically Advanced capabilities require the Pro package
Our verdict	D&B Hoovers is a B2B sales intelligence platform for sales and marketing teams that need company research, contact discovery, targeted list building, and prospect prioritization. Its database covers 520 million contacts, with tools for… Read the review →	Cognism is a B2B contact data and sales intelligence platform for sales, marketing, and revenue operations teams. It combines searchable company and contact profiles with verified email and mobile data, firmographic and demographic… Read the review →

Strengths and trade-offs

• D&B Hoovers — where it wins

  • 520M-contact database with company and contact search
  • Intent data, AI scoring, trigger alerts, and buying-group identification
  • API access, CRM integration, and dynamic SmartLists

  Where it doesn't

  • No free plan is available
  • Integrations are limited
  • Credit-based plans may require careful volume planning

• Cognism — where it wins

  • 440 million-contact database with verified email and mobile data
  • Over 20,000 technographic filters plus Bombora intent signals
  • CRM, sales-engagement, browser extension, and API access

  Where it doesn't

  • No free plan for smaller teams to evaluate independently
  • Pricing is sales-led rather than published numerically
  • Advanced capabilities require the Pro package

• D&B Hoovers9.0/10 · Paid

  A broad B2B intelligence platform with intent, scoring, alerts, and API access.

  Visit D&B HooversFull verdict →
• Cognism8.7/10 · Pricing on request

  A signal-rich prospecting platform for enterprise teams that can justify sales-led pricing.

  Visit CognismFull verdict →