Apollo review
Apollo combines contact data, prospecting, engagement, enrichment, and CRM workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Apollo is a B2B data intelligence and sales engagement platform for sales, marketing, and revenue operations teams. It combines a searchable contact and company database with verified business emails, direct-dial phone numbers, buying-intent signals, technographic filters, enrichment, sequences, dialing, CRM synchronization, and API access. The platform is available on the web, through a Chrome extension, and via API, making it suited to teams that want prospect research and outreach in one system.
Pricing follows a freemium, credit-based model. The Free plan provides 900 credits per seat per year, granted monthly, two sequences, basic filters, a five-chat AI Assistant limit, and Prospecting, Gmail, and Salesforce extensions. Basic costs $49 per seat per month with annual billing and adds 30,000 credits per seat per year, unlimited sequences, advanced filters, six intent topics and intent filters, CRM integrations, and CSV, CRM, and API data enrichment. Professional costs $79 per seat per month with annual billing and adds 48,000 credits, A/Z testing, projects, automated workflows, call recordings, AI insights, and a US dialer. Organization costs $119 per seat per month with annual billing, requires three seats, and adds 72,000 credits, unlimited meeting events, advanced security configurations, single sign-on, and customizable reports and dashboards.
Apollo’s breadth is its main differentiator for teams that need data discovery, enrichment, engagement, and workflow automation together. Integrations include Salesforce, HubSpot, Gmail, Google Calendar, Pipedrive, Salesloft, and Outreach, while the API supports programmatic search, enrichment, and record management. AI features include AI Assistant, AI Research, and AI lead scoring. Teams wanting a focused contact database without sequencing, dialing, enrichment, or broader sales workflows may prefer a narrower tool; teams seeking an all-around prospecting system should consider Apollo.
Apollo pros and cons
- Where it wins
- 240M+ contact database with direct dials and verified business emails
- Intent, technographic, people, and company search filters
- Sequences, dialer, AI features, API access, and CRM integrations
- Where it doesn't
- Paid plans are priced per seat with annual billing
- Organization requires a minimum of three seats
- Free access limits credits, chats, sequences, and filters
Apollo fact sheet, pricing and score →
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