Clay review
Broad enrichment, waterfall providers, AI research, and workflow automation for revenue teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Clay is a B2B data enrichment platform for sales, marketing, and revenue teams. It combines contact and company enrichment with firmographic, technographic, and intent data, then connects those capabilities to reusable workflows. Teams can append emails, phone numbers, and other record attributes; research custom data with Claygent AI; run bulk enrichment; and refresh records in real time or on schedules. Its broad scope suits teams that need automated enrichment across varied go-to-market data rather than a narrow contact lookup tool.
The published monthly plans scale by actions, data credits, and workflow capabilities. Free includes 500 actions, 100 data credits, unlimited seats and tables, multi-provider waterfalls, and Claygent AI web research. Launch costs $167 per month and raises capacity to 15,000 actions and 3,000 data credits, while adding phone-number enrichment, unlimited Audiences search, and job-change and other signals. Growth costs $446 per month and includes 40,000 actions, 6,000 data credits, CRM auto-sync, data-warehouse auto-sync, and HTTP API integration. Enterprise adds custom actions and credits, unlimited Audiences search and imports, SSO, role-based access control, and a dedicated growth strategist.
Clay’s ecosystem supports Salesforce, HubSpot, Snowflake, Salesloft, Outreach, Dynamics 365 CRM, and Google BigQuery, with web and API access. That combination makes it a strong fit for teams coordinating enrichment across CRM, sales engagement, and warehouse systems. Multi-provider waterfalls, scheduled refreshes, custom HTTP API enrichment, and AI web research also support more specialized workflows. Smaller teams with simple enrichment needs may find the plan structure and credit-based usage more than they need, while teams requiring phone enrichment, synchronization, or advanced access controls must move beyond Free. Choose Clay for breadth and workflow flexibility; choose a narrower tool when basic enrichment is the main requirement.
Clay pros and cons
- Where it wins
- Enriches contact, company, firmographic, technographic, and intent data
- Multi-provider waterfalls improve coverage across enrichment workflows
- CRM, data-warehouse, API, refresh, and bulk-enrichment support
- Where it doesn't
- Phone-number enrichment starts on the Launch plan
- CRM and data-warehouse auto-sync start on Growth
- Advanced access controls and dedicated strategy require Enterprise
Clay fact sheet, pricing and score →
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