Gradient Works
Gradient Works: A strong Salesforce routing option with a useful free entry tier and advanced paid controls. Ranked #19 of 36 in Lead Routing Software by our editors (6.8/10); pricing: Free plan; best for salesforce teams wanting free-to-enterprise routing.
At a glance
- Editor score6.8 / 10
- PricingFree plan
- Best forSalesforce teams wanting free-to-enterprise routing
- Free planYes
- Paid from$799/mo
- Territory routingYes
- Founded2020 · Austin, Texas, United States
- Facts checked20 Sep 2026
Where it wins
- Lead-to-account matching supports domain, exact, and fuzzy criteria.
- Capacity, availability, weighting, and round-robin controls support precise assignment.
- Audit history, execution logging, and Salesforce Flow automation improve oversight.
Where it doesn't
- The full platform requires Salesforce.
- Growth costs $799 per month with annual billing.
- The web platform may not suit teams needing a broader deployment model.
Our verdict on Gradient Works
Gradient Works is a Salesforce-native platform for commercial B2B sales teams that need structured lead, account, and territory assignment. Its Routing product matches leads to accounts, applies no-code rules in Salesforce Flow, and assigns records through territory ownership, rep capacity, availability, and round-robin logic. The wider platform adds territory planning, dynamic book management, account scoring, enrichment, analytics, workflow automation, and AI-assisted territory planning. It is best suited to Salesforce-centered revenue teams managing complex ownership and distribution rules rather than buyers seeking a standalone, lightweight scheduler.
Pricing provides a clear entry point. The Free plan costs $0 forever and includes territory plans, account scoring, 1,000 credits, five rep users, basic book management, and rep activity and pipeline analytics. Growth costs $799 per month when billed annually and adds 12,000 credits, 10,000 dynamic accounts, 10 rep users, lead and account routing, dynamic book management, and workflow automation. Enterprise includes everything in Growth, with up to 2M credits, up to 1M dynamic accounts, up to 1,000 rep users, custom workflow implementation, and premium customer support. The free tier fits early planning and analysis; paid plans are aimed at teams requiring active routing and larger operating limits.
The strongest functional case is control inside the Salesforce ecosystem. Lead-to-account matching, multi-object assignment, lead conversion, adaptive queues, capacity meters, and routing logs cover both operational routing and review. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, and Microsoft 365, while selected research and planning capabilities support HubSpot and CSV imports. Salesforce remains required for the full platform, so teams without Salesforce should consider alternatives. Choose Gradient Works when routing precision, territory management, and workflow automation matter; look elsewhere if the priority is a broadly independent web tool.
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Gradient Works pricing
All 3 Gradient Works plans and prices →
Gradient Works fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $799/mo |
| Routing rules | Yes |
| Territory routing | Yes |
| Round-robin assignment | Yes |
| CRM connectors | 2 |
| Lead qualification | Yes |
| Workflow automation | Yes |
| Webhook support | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2 |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar … See all → |
| Pricing | Free plan (source) |
| Website | gradient.works |
| Facts checked | 20 Sep 2026 |
Gradient Works integrations
Gradient Works lists 7 integrations on its own site.
- Salesforce
- HubSpot
- Slack
- Salesloft
- Outreach
- Google Calendar
- Microsoft 365
See all Gradient Works integrations →
Alternatives to Gradient Works
- Chili PiperA strong fit for revenue teams that need routing and meeting booking in one platform.8.9
- RevenueHeroAffordable lead qualification, routing, and scheduling for B2B sales teams.8.8
- boberdooA broad lead marketplace platform for high-volume routing, bidding, scoring, and billing.8.7
See all Gradient Works alternatives →
Also Ranked In
Gradient Works is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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