HubSpot Marketing Hub vs Zoho Marketing Plus

HubSpot Marketing Hub9.3Visit Zoho Marketing Plus9.2Visit

Higher score HubSpot Marketing Hub #1 in All-in-One Marketing Platform 9.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit HubSpot

vs

Zoho Marketing Plus #2 in All-in-One Marketing Platform 9.2/10 15-day trial Free trial✓ 0 of 5 features Visit site

• HubSpot Marketing Hub fits best

  Teams wanting broad, integrated marketing and CRM

• Zoho Marketing Plus fits best

  Teams seeking affordable multichannel breadth

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Side by side

Feature	HubSpot Marketing Hub 9.3/10 Visit ↗	Zoho Marketing Plus 9.2/10 Visit ↗
At a glance
Editor score	9.3	9.2
Ranking	#1 in All-in-One Marketing Platform	#2 in All-in-One Marketing Platform
Best for	Teams wanting broad, integrated marketing and CRM	Teams seeking affordable multichannel breadth
Pricing model	Free plan + paid	Paid
Starting price	—	$25/user/mo
Free plan	✓ (best)	—
Free trial	14 days	15 days
Free trial length	14 days	15 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Email, Live chat, Docs
Compliance	SOC 2, ISO 27001, GDPR	ISO 27001, SOC 2, GDPR
Integrations	1,800+ integrations	18 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 0/5 · Zoho Marketing Plus 0/5
Marketing automation	Not checked yet	Not checked yet
Email campaigns	Not checked yet	Not checked yet
Landing pages	Not checked yet	Not checked yet
Social publishing	Not checked yet	Not checked yet
Built-in CRM	Not checked yet	Not checked yet
Specs
Free contact limit	Not checked yet	Not checked yet
Our review
Pros	Automated journeys combine branching workflows, email nurture, and lead scoring. Native forms create CRM records while campaign and performance reports track results. 1,800 integrations connect tools such as Salesforce, Shopify, Slack, and Jira.	Coordinates email, SMS, social, webinars, surveys, and events Combines lead scoring, customer journeys, and campaign analytics Includes landing pages, A/B testing, heatmaps, and collaboration
Cons	Advanced automation and journey analytics are reserved for higher-tier editions. The broad feature set may exceed teams seeking only a focused email tool. Cloud and mobile deployment is proprietary rather than open source.	The plan is limited to 1,000 contacts and 1 marketer Monthly billing costs $30 rather than $25 per month annually No free plan; the 15-day trial is temporary
Our verdict	HubSpot Marketing Hub brings lead generation, campaign management, automated email, workflow orchestration, forms, lead scoring, reporting, and social publishing into a cloud platform connected to a CRM. It is aimed at individual users,… Read the review →	Zoho Marketing Plus brings campaign management, marketing automation, and measurement together for businesses coordinating activity across multiple channels. Email campaigns, SMS, social publishing, webinars, surveys, and events sit… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Automated journeys combine branching workflows, email nurture, and lead scoring.
  • Native forms create CRM records while campaign and performance reports track results.
  • 1,800 integrations connect tools such as Salesforce, Shopify, Slack, and Jira.

  Where it doesn't

  • Advanced automation and journey analytics are reserved for higher-tier editions.
  • The broad feature set may exceed teams seeking only a focused email tool.
  • Cloud and mobile deployment is proprietary rather than open source.

• Zoho Marketing Plus — where it wins

  • Coordinates email, SMS, social, webinars, surveys, and events
  • Combines lead scoring, customer journeys, and campaign analytics
  • Includes landing pages, A/B testing, heatmaps, and collaboration

  Where it doesn't

  • The plan is limited to 1,000 contacts and 1 marketer
  • Monthly billing costs $30 rather than $25 per month annually
  • No free plan; the 15-day trial is temporary

• HubSpot Marketing Hub9.3/10 · Free plan · 14-day trial

  A broad marketing-and-CRM suite for teams that want automation, scoring, forms, and reporting together.

  Visit HubSpotFull verdict →
• Zoho Marketing Plus9.2/10 · 15-day trial

  Broad campaign tools at $25/month billed annually, with a 1,000-contact limit.

  Visit siteFull verdict →