Adobe Campaign vs Klaviyo

Adobe Campaign9.0Visit Klaviyo8.7Visit

Higher score Adobe Campaign #5 in Marketing Automation Software 9.0/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign

vs

Klaviyo #8 in Marketing Automation Software 8.7/10 Free plan Free plan✓ 1 of 4 features Visit Klaviyo

• Adobe Campaign fits best

  Complex Adobe-centered campaign operations

• Klaviyo fits best

  Ecommerce teams focused on behavioral marketing

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Side by side

Feature	Adobe Campaign 9.0/10 Visit ↗	Klaviyo 8.7/10 Visit ↗
At a glance
Editor score	9.0	8.7
Ranking	#5 in Marketing Automation Software	#8 in Marketing Automation Software
Best for	Complex Adobe-centered campaign operations	Ecommerce teams focused on behavioral marketing
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	Free plan
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud
Platforms	Web, Windows	Web
Support	Live chat, Tickets, Community, Docs · 24/7	Email, Live chat, Community, Docs · 24/7
Compliance	GDPR, SSO/SAML, 2FA	ISO 27001, PCI DSS
Integrations	7 integrations	350+ integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Adobe Campaign 3/4 · Klaviyo 1/4
Email automation	✓	✓
Customer journeys	✓ (best)	Not checked yet
Lead scoring	Not checked yet	Not checked yet
Lead capture forms	✓ (best)	Not checked yet
Specs
CRM integrations	Multiple	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Orchestrates email, SMS, push, direct mail, and web campaigns Combines profiles, segmentation, workflows, forms, and reporting Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM	Real-time segmentation uses customer profiles and behavioral data. Automates email, SMS, and push flows across customer journeys. Connects with 350+ integrations and flexible APIs.
Cons	Pricing requires contacting sales There is no free plan Lead scoring is not a standard out-of-the-box capability	The Free plan is limited to 250 active profiles. The Free plan allows 500 email sends per month. Pricing varies by profiles, volume, region, and channel usage.
Our verdict	Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing… Read the review →	Klaviyo is an AI-first B2C CRM for consumer brands, combining email marketing, SMS, marketing automation, customer data, analytics, segmentation, and customer service. It is aimed at ecommerce teams that want behavior-based audiences,… Read the review →

Strengths and trade-offs

• Adobe Campaign — where it wins

  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

  Where it doesn't

  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability

• Klaviyo — where it wins

  • Real-time segmentation uses customer profiles and behavioral data.
  • Automates email, SMS, and push flows across customer journeys.
  • Connects with 350+ integrations and flexible APIs.

  Where it doesn't

  • The Free plan is limited to 250 active profiles.
  • The Free plan allows 500 email sends per month.
  • Pricing varies by profiles, volume, region, and channel usage.

• Adobe Campaign9.0/10 · Pricing on request

  A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

  Visit Adobe CampaignFull verdict →
• Klaviyo8.7/10 · Free plan

  A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.

  Visit KlaviyoFull verdict →