HubSpot Marketing Hub vs Adobe Campaign

HubSpot Marketing Hub9.4Visit Adobe Campaign9.0Visit

Higher score HubSpot Marketing Hub #1 in Marketing Automation Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit HubSpot

vs

Adobe Campaign #5 in Marketing Automation Software 9.0/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign

• HubSpot Marketing Hub fits best

  Teams wanting broad automation with a free entry tier

• Adobe Campaign fits best

  Complex Adobe-centered campaign operations

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Side by side

Feature	HubSpot Marketing Hub 9.4/10 Visit ↗	Adobe Campaign 9.0/10 Visit ↗
At a glance
Editor score	9.4	9.0
Ranking	#1 in Marketing Automation Software	#5 in Marketing Automation Software
Best for	Teams wanting broad automation with a free entry tier	Complex Adobe-centered campaign operations
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	14 days	—
Deployment	Cloud, Mobile	Cloud, Self-hosted
Platforms	Web, iOS, Android	Web, Windows
Support	Phone, Docs	Live chat, Tickets, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR	GDPR, SSO/SAML, 2FA
Integrations	1,800+ integrations	7 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features HubSpot Marketing Hub 4/4 · Adobe Campaign 3/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓ (best)	Not checked yet
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Multiple
Included contacts	1000 contacts	Not checked yet
Our review
Pros	Free plan supports lead generation, email, and marketing measurement Visual workflows support conditional and multi-path branching CRM segmentation, lead scoring, forms, and journey analytics in one platform	Orchestrates email, SMS, push, direct mail, and web campaigns Combines profiles, segmentation, workflows, forms, and reporting Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
Cons	Professional and Enterprise plans carry substantially higher monthly costs Professional and Enterprise onboarding fees are additional Enterprise billing is annual and includes only five core seats	Pricing requires contacting sales There is no free plan Lead scoring is not a standard out-of-the-box capability
Our verdict	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It brings together automated email campaigns, forms, workflows, lead scoring, CRM-based… Read the review →	Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Free plan supports lead generation, email, and marketing measurement
  • Visual workflows support conditional and multi-path branching
  • CRM segmentation, lead scoring, forms, and journey analytics in one platform

  Where it doesn't

  • Professional and Enterprise plans carry substantially higher monthly costs
  • Professional and Enterprise onboarding fees are additional
  • Enterprise billing is annual and includes only five core seats

• Adobe Campaign — where it wins

  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

  Where it doesn't

  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability

• HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

  A broad marketing automation suite with a free plan and visual workflows.

  Visit HubSpotFull verdict →
• Adobe Campaign9.0/10 · Pricing on request

  A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

  Visit Adobe CampaignFull verdict →