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Head-to-head · Marketing Automation Software

Freshmarketer vs Klaviyo

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer
Klaviyo #8 in Marketing Automation Software 8.7/10 Free plan Free plan✓ 1 of 4 features Visit Klaviyo

Freshmarketer leads on 0 checks, Klaviyo on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFreshmarketer · 8.8/10
  • Free planboth
  • Free trialonly Freshmarketer
  • Most featuresFreshmarketer · 4 of 4

Freshmarketer scores higher on our rubric for marketing automation software: 8.8 against 8.7 out of 10; our editors rank them #7 and #8.

Freshmarketer is the better fit for small teams needing affordable multichannel journeys. Klaviyo is the better fit for ecommerce teams focused on behavioral marketing.

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

  • Klaviyo fits best

    Ecommerce teams focused on behavioral marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Freshmarketer 8.8/10 Visit ↗ Klaviyo 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #7 in Marketing Automation Software #8 in Marketing Automation Software
Best for Small teams needing affordable multichannel journeys Ecommerce teams focused on behavioral marketing
Pricing model Free plan + paid Free plan + paid
Starting price $15/mo —
Free plan ✓ ✓
Free trial 21 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Tickets, Community, Docs Email, Live chat, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR ISO 27001, PCI DSS
Integrations 1,000+ integrations 350+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Freshmarketer 4/4 · Klaviyo 1/4
Email automation ✓ ✓
Customer journeys ✓ (best) Not checked yet
Lead scoring ✓ (best) Not checked yet
Lead capture forms ✓ (best) Not checked yet
Specs
CRM integrations Native Not checked yet
Included contacts 100 contacts Not checked yet
Our review
Pros
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
  • Real-time segmentation uses customer profiles and behavioral data.
  • Automates email, SMS, and push flows across customer journeys.
  • Connects with 350+ integrations and flexible APIs.
Cons
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
  • The Free plan is limited to 250 active profiles.
  • The Free plan allows 500 email sends per month.
  • Pricing varies by profiles, volume, region, and channel usage.
Our verdict

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →

Klaviyo is an AI-first B2C CRM for consumer brands, combining email marketing, SMS, marketing automation, customer data, analytics, segmentation, and customer service. It is aimed at ecommerce teams that want behavior-based audiences,…

Read the review →
  1. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial
  2. KlaviyoMarketing Automation Software 8.7Free plan

Strengths and trade-offs

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

  • Klaviyo — where it wins

    • Real-time segmentation uses customer profiles and behavioral data.
    • Automates email, SMS, and push flows across customer journeys.
    • Connects with 350+ integrations and flexible APIs.

    Where it doesn't

    • The Free plan is limited to 250 active profiles.
    • The Free plan allows 500 email sends per month.
    • Pricing varies by profiles, volume, region, and channel usage.

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update