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Head-to-head · Marketing Automation Software

Freshmarketer vs Zoho Marketing Automation

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer
Zoho Marketing Automation #11 in Marketing Automation Software 8.4/10 14-day trial Free trial✓ 4 of 4 features Visit Zoho

Freshmarketer leads on 1 check, Zoho Marketing Automation on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFreshmarketer · 8.8/10
  • Free planonly Freshmarketer
  • Free trialboth

Freshmarketer scores higher on our rubric for marketing automation software: 8.8 against 8.4 out of 10; our editors rank them #7 and #11.

Freshmarketer offers free plan; Zoho Marketing Automation doesn't. On crm integrations, Zoho Marketing Automation gives you Multiple where Freshmarketer offers Native. Zoho Marketing Automation leads on included contacts: 1000 contacts versus 100 contacts.

Freshmarketer is the better fit for small teams needing affordable multichannel journeys. Zoho Marketing Automation is the better fit for budget-conscious teams wanting broad channels.

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

  • Zoho Marketing Automation fits best

    Budget-conscious teams wanting broad channels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Freshmarketer 8.8/10 Visit ↗ Zoho Marketing Automation 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #7 in Marketing Automation Software #11 in Marketing Automation Software
Best for Small teams needing affordable multichannel journeys Budget-conscious teams wanting broad channels
Pricing model Free plan + paid Paid
Starting price $15/mo —
Free plan ✓ (best) —
Free trial 21 days 14 days
Free trial length 21 days · no card needed 14 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Integrations 1,000+ integrations 40+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Freshmarketer 4/4 · Zoho Marketing Automation 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts 100 contacts 1000 contacts (best)
Our review
Pros
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
  • Automates email, SMS, WhatsApp, and social campaigns
  • Includes journeys, lead scoring, tracking, and attribution
  • Integrates with Zoho CRM, Salesforce, HubSpot, and 40+ apps
Cons
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
  • No free plan is available
  • Platform coverage is limited to the web
  • Listed prices use annual billing and cover 1,000 contacts
Our verdict

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →

Zoho Marketing Automation is a web-based platform for businesses that need to generate, nurture, qualify, and convert leads. It combines signup forms, landing pages, pop-up forms, behavioral tracking, lead scoring, customer journeys,…

Read the review →
  1. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial
  2. Zoho Marketing AutomationMarketing Automation Software 8.414-day trial

Strengths and trade-offs

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

  • Zoho Marketing Automation — where it wins

    • Automates email, SMS, WhatsApp, and social campaigns
    • Includes journeys, lead scoring, tracking, and attribution
    • Integrates with Zoho CRM, Salesforce, HubSpot, and 40+ apps

    Where it doesn't

    • No free plan is available
    • Platform coverage is limited to the web
    • Listed prices use annual billing and cover 1,000 contacts
  • Freshmarketer8.8/10 · Free plan · 21-day trial

    A low-cost option for small teams that need multichannel marketing journeys.

    Visit FreshmarketerFull verdict →
  • Zoho Marketing Automation8.4/10 · 14-day trial

    Broad channel coverage and Zoho ecosystem integration at a low annual starting price.

    Visit ZohoFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update