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Head-to-head · Marketing Automation Software

Freshmarketer vs ActiveDEMAND

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer
ActiveDEMAND #45 in Marketing Automation Software 5.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveDEMAND

Freshmarketer leads on 2 checks, ActiveDEMAND on 1, and 4 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFreshmarketer · 8.8/10
  • Lowest starting priceFreshmarketer · $15/mo
  • Free planonly Freshmarketer
  • Free trialboth

Freshmarketer scores higher on our rubric for marketing automation software: 8.8 against 5.2 out of 10; our editors rank them #7 and #45.

Freshmarketer offers free plan; ActiveDEMAND doesn't. Freshmarketer is cheaper to start at $15/mo against $20/mo. On crm integrations, ActiveDEMAND gives you Multiple where Freshmarketer offers Native. ActiveDEMAND leads on included contacts: 1000 contacts versus 100 contacts.

Freshmarketer is the better fit for small teams needing affordable multichannel journeys. ActiveDEMAND is the better fit for B2B marketers needing reporting and CRM workflows.

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

  • ActiveDEMAND fits best

    B2B marketers needing reporting and CRM workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Freshmarketer 8.8/10 Visit ↗ ActiveDEMAND 5.2/10 Visit ↗
At a glance
Editor score 8.8 5.2
Ranking #7 in Marketing Automation Software #45 in Marketing Automation Software
Best for Small teams needing affordable multichannel journeys B2B marketers needing reporting and CRM workflows
Pricing model Free plan + paid Paid
Starting price $15/mo (best) $20/mo
Free plan ✓ (best) —
Free trial 21 days 14 days
Free trial length 21 days · no card needed 14 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email, Tickets, Community, Docs Phone, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR GDPR, HIPAA
Integrations 1,000+ integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Freshmarketer 4/4 · ActiveDEMAND 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts 100 contacts 1000 contacts (best)
Our review
Pros
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
  • Multi-channel workflows, journey mapping, and lead scoring
  • CRM synchronization with Salesforce, Dynamics, and other systems
  • Dashboards, forms, landing pages, and prospect alerts
Cons
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
  • No free plan is available
  • Higher tiers cost $109 or $399 per client monthly
  • Corporate features require annual billing
Our verdict

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →

ActiveDEMAND is a web-based marketing automation and customer engagement platform for marketing agencies, small businesses, and senior living organizations. Its feature set covers email sequences, drip campaigns, multi-channel workflows,…

Read the review →
  1. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial
  2. ActiveDEMANDMarketing Automation Software 5.214-day trial

Strengths and trade-offs

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

  • ActiveDEMAND — where it wins

    • Multi-channel workflows, journey mapping, and lead scoring
    • CRM synchronization with Salesforce, Dynamics, and other systems
    • Dashboards, forms, landing pages, and prospect alerts

    Where it doesn't

    • No free plan is available
    • Higher tiers cost $109 or $399 per client monthly
    • Corporate features require annual billing

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update