HubSpot Landing Pages vs ActiveDEMAND

HubSpot Landing Pages8.2Visit ActiveDEMAND5.2Visit

Higher score HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot

vs

ActiveDEMAND #45 in Marketing Automation Software 5.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveDEMAND

• HubSpot Landing Pages fits best

  Teams wanting free-to-enter CRM-connected automation

• ActiveDEMAND fits best

  B2B marketers needing reporting and CRM workflows

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Side by side

Feature	HubSpot Landing Pages 8.2/10 Visit ↗	ActiveDEMAND 5.2/10 Visit ↗
At a glance
Editor score	8.2	5.2
Ranking	#13 in Marketing Automation Software	#45 in Marketing Automation Software
Best for	Teams wanting free-to-enter CRM-connected automation	B2B marketers needing reporting and CRM workflows
Pricing model	Free plan + paid	Paid
Starting price	Free tools · Starter from $7/mo/seat	$20/mo
Free plan	✓ (best)	—
Free trial	—	14 days
Features HubSpot Landing Pages 4/4 · ActiveDEMAND 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Native	Multiple
Included contacts	1000 contacts	1000 contacts
Our review
Pros	Free plan supports lead generation, email, and marketing measurement. Visual workflows support conditional and multi-path branching. Native CRM features connect segmentation, personalization, and lead scoring.	Multi-channel workflows, journey mapping, and lead scoring CRM synchronization with Salesforce, Dynamics, and other systems Dashboards, forms, landing pages, and prospect alerts
Cons	The Free plan is limited to up to 2 users. Professional costs $890 per month, while Enterprise costs $3,600 per month. Professional and Enterprise onboarding fees are additional.	No free plan is available Higher tiers cost $109 or $399 per client monthly Corporate features require annual billing
Our verdict	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead… Read the review →	ActiveDEMAND is a web-based marketing automation and customer engagement platform for marketing agencies, small businesses, and senior living organizations. Its feature set covers email sequences, drip campaigns, multi-channel workflows,… Read the review →

Strengths and trade-offs

• HubSpot Landing Pages — where it wins

  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.

  Where it doesn't

  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.

• ActiveDEMAND — where it wins

  • Multi-channel workflows, journey mapping, and lead scoring
  • CRM synchronization with Salesforce, Dynamics, and other systems
  • Dashboards, forms, landing pages, and prospect alerts

  Where it doesn't

  • No free plan is available
  • Higher tiers cost $109 or $399 per client monthly
  • Corporate features require annual billing

• HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

  A CRM-connected automation platform with a free entry point and costly advanced tiers.

  Visit HubSpotFull verdict →
• ActiveDEMAND5.2/10 · 14-day trial

  A broad automation suite for marketers who need CRM workflows and reporting.

  Visit ActiveDEMANDFull verdict →