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Head-to-head · Marketing Automation Software

HubSpot Marketing Hub vs HubSpot Landing Pages

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score HubSpot Marketing Hub #1 in Marketing Automation Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit HubSpot
HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot

HubSpot Marketing Hub leads on 0 checks, HubSpot Landing Pages on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Marketing Hub · 9.4/10
  • Free planboth
  • Free trialonly HubSpot Marketing Hub

HubSpot Marketing Hub scores higher on our rubric for marketing automation software: 9.4 against 8.2 out of 10; our editors rank them #1 and #13.

On crm integrations, HubSpot Marketing Hub gives you Multiple where HubSpot Landing Pages offers Native.

HubSpot Marketing Hub is the better fit for teams wanting broad automation with a free entry tier. HubSpot Landing Pages is the better fit for teams wanting free-to-enter CRM-connected automation.

  • HubSpot Marketing Hub fits best

    Teams wanting broad automation with a free entry tier

  • HubSpot Landing Pages fits best

    Teams wanting free-to-enter CRM-connected automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot Marketing Hub 9.4/10 Visit ↗ HubSpot Landing Pages 8.2/10 Visit ↗
At a glance
Editor score 9.4 8.2
Ranking #1 in Marketing Automation Software #13 in Marketing Automation Software
Best for Teams wanting broad automation with a free entry tier Teams wanting free-to-enter CRM-connected automation
Pricing model Free plan + paid Free plan + paid
Starting price — Free tools · Starter from $7/mo/seat
Free plan ✓ ✓
Free trial 14 days —
Features HubSpot Marketing Hub 4/4 · HubSpot Landing Pages 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Multiple Native
Included contacts 1000 contacts 1000 contacts
Our review
Pros
  • Free plan supports lead generation, email, and marketing measurement
  • Visual workflows support conditional and multi-path branching
  • CRM segmentation, lead scoring, forms, and journey analytics in one platform
  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.
Cons
  • Professional and Enterprise plans carry substantially higher monthly costs
  • Professional and Enterprise onboarding fees are additional
  • Enterprise billing is annual and includes only five core seats
  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.
Our verdict

HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It brings together automated email campaigns, forms, workflows, lead scoring, CRM-based…

Read the review →

HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead…

Read the review →
  1. HubSpot Marketing HubMarketing Automation Software 9.4Free plan · 14-day trial
  2. HubSpot Landing PagesMarketing Automation Software 8.2Free tools · Starter from $7/mo/seat

Strengths and trade-offs

  • HubSpot Marketing Hub — where it wins

    • Free plan supports lead generation, email, and marketing measurement
    • Visual workflows support conditional and multi-path branching
    • CRM segmentation, lead scoring, forms, and journey analytics in one platform

    Where it doesn't

    • Professional and Enterprise plans carry substantially higher monthly costs
    • Professional and Enterprise onboarding fees are additional
    • Enterprise billing is annual and includes only five core seats

  • HubSpot Landing Pages — where it wins

    • Free plan supports lead generation, email, and marketing measurement.
    • Visual workflows support conditional and multi-path branching.
    • Native CRM features connect segmentation, personalization, and lead scoring.

    Where it doesn't

    • The Free plan is limited to up to 2 users.
    • Professional costs $890 per month, while Enterprise costs $3,600 per month.
    • Professional and Enterprise onboarding fees are additional.
  • HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

    A broad marketing automation suite with a free plan and visual workflows.

    Visit HubSpotFull verdict →
  • HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

    A CRM-connected automation platform with a free entry point and costly advanced tiers.

    Visit HubSpotFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update