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Head-to-head · Marketing Automation Software

Zoho Marketing Plus vs HubSpot Landing Pages

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Zoho Marketing Plus #6 in Marketing Automation Software 8.9/10 15-day trial Free trial✓ 4 of 4 features Visit Zoho
HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot

Zoho Marketing Plus leads on 0 checks, HubSpot Landing Pages on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Marketing Plus · 8.9/10
  • Free planonly HubSpot Landing Pages
  • Free trialonly Zoho Marketing Plus

Zoho Marketing Plus scores higher on our rubric for marketing automation software: 8.9 against 8.2 out of 10; our editors rank them #6 and #13.

HubSpot Landing Pages offers free plan; Zoho Marketing Plus doesn't. On crm integrations, Zoho Marketing Plus gives you Multiple where HubSpot Landing Pages offers Native.

Zoho Marketing Plus is the better fit for small teams wanting an all-in-one marketing suite. HubSpot Landing Pages is the better fit for teams wanting free-to-enter CRM-connected automation.

  • Zoho Marketing Plus fits best

    Small teams wanting an all-in-one marketing suite

  • HubSpot Landing Pages fits best

    Teams wanting free-to-enter CRM-connected automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Marketing Plus 8.9/10 Visit ↗ HubSpot Landing Pages 8.2/10 Visit ↗
At a glance
Editor score 8.9 8.2
Ranking #6 in Marketing Automation Software #13 in Marketing Automation Software
Best for Small teams wanting an all-in-one marketing suite Teams wanting free-to-enter CRM-connected automation
Pricing model Paid Free plan + paid
Starting price $25/user/mo Free tools · Starter from $7/mo/seat
Free plan — ✓ (best)
Free trial 15 days —
Features Zoho Marketing Plus 4/4 · HubSpot Landing Pages 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Multiple Native
Included contacts 1000 contacts 1000 contacts
Our review
Pros
  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools
  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.
Cons
  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included
  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.
Our verdict

Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand…

Read the review →

HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead…

Read the review →
  1. Zoho Marketing PlusMarketing Automation Software 8.915-day trial
  2. HubSpot Landing PagesMarketing Automation Software 8.2Free tools · Starter from $7/mo/seat

Strengths and trade-offs

  • Zoho Marketing Plus — where it wins

    • Combines email, SMS, social, webinars, events, and customer journeys
    • Includes lead scoring, forms, landing pages, testing, and analytics
    • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

    Where it doesn't

    • No free plan is available
    • The listed plan covers 1,000 contacts and 1,000?
    • 24/7 support is not included

  • HubSpot Landing Pages — where it wins

    • Free plan supports lead generation, email, and marketing measurement.
    • Visual workflows support conditional and multi-path branching.
    • Native CRM features connect segmentation, personalization, and lead scoring.

    Where it doesn't

    • The Free plan is limited to up to 2 users.
    • Professional costs $890 per month, while Enterprise costs $3,600 per month.
    • Professional and Enterprise onboarding fees are additional.
  • Zoho Marketing Plus8.9/10 · 15-day trial

    A broad marketing suite for small teams that need automation, campaigns, and analytics together.

    Visit ZohoFull verdict →
  • HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

    A CRM-connected automation platform with a free entry point and costly advanced tiers.

    Visit HubSpotFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update