Zoho Marketing Automation vs HubSpot Landing Pages

Zoho Marketing Automation8.4Visit HubSpot Landing Pages8.2Visit

Higher score Zoho Marketing Automation #11 in Marketing Automation Software 8.4/10 14-day trial Free trial✓ 4 of 4 features Visit Zoho

vs

HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot

• Zoho Marketing Automation fits best

  Budget-conscious teams wanting broad channels

• HubSpot Landing Pages fits best

  Teams wanting free-to-enter CRM-connected automation

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Side by side

Feature	Zoho Marketing Automation 8.4/10 Visit ↗	HubSpot Landing Pages 8.2/10 Visit ↗
At a glance
Editor score	8.4	8.2
Ranking	#11 in Marketing Automation Software	#13 in Marketing Automation Software
Best for	Budget-conscious teams wanting broad channels	Teams wanting free-to-enter CRM-connected automation
Pricing model	Paid	Free plan + paid
Starting price	—	Free tools · Starter from $7/mo/seat
Free plan	—	✓ (best)
Free trial	14 days	—
Features Zoho Marketing Automation 4/4 · HubSpot Landing Pages 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Multiple	Native
Included contacts	1000 contacts	1000 contacts
Our review
Pros	Automates email, SMS, WhatsApp, and social campaigns Includes journeys, lead scoring, tracking, and attribution Integrates with Zoho CRM, Salesforce, HubSpot, and 40+ apps	Free plan supports lead generation, email, and marketing measurement. Visual workflows support conditional and multi-path branching. Native CRM features connect segmentation, personalization, and lead scoring.
Cons	No free plan is available Platform coverage is limited to the web Listed prices use annual billing and cover 1,000 contacts	The Free plan is limited to up to 2 users. Professional costs $890 per month, while Enterprise costs $3,600 per month. Professional and Enterprise onboarding fees are additional.
Our verdict	Zoho Marketing Automation is a web-based platform for businesses that need to generate, nurture, qualify, and convert leads. It combines signup forms, landing pages, pop-up forms, behavioral tracking, lead scoring, customer journeys,… Read the review →	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead… Read the review →

Strengths and trade-offs

• Zoho Marketing Automation — where it wins

  • Automates email, SMS, WhatsApp, and social campaigns
  • Includes journeys, lead scoring, tracking, and attribution
  • Integrates with Zoho CRM, Salesforce, HubSpot, and 40+ apps

  Where it doesn't

  • No free plan is available
  • Platform coverage is limited to the web
  • Listed prices use annual billing and cover 1,000 contacts

• HubSpot Landing Pages — where it wins

  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.

  Where it doesn't

  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.

• Zoho Marketing Automation8.4/10 · 14-day trial

  Broad channel coverage and Zoho ecosystem integration at a low annual starting price.

  Visit ZohoFull verdict →
• HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

  A CRM-connected automation platform with a free entry point and costly advanced tiers.

  Visit HubSpotFull verdict →