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Head-to-head · Marketing Automation Software

Freshmarketer vs HubSpot Landing Pages

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Freshmarketer #7 in Marketing Automation Software 8.8/10 Free plan · 21-day trial Free planFree trial✓ 4 of 4 features Visit Freshmarketer
HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot

Freshmarketer leads on 0 checks, HubSpot Landing Pages on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFreshmarketer · 8.8/10
  • Free planboth
  • Free trialonly Freshmarketer

Freshmarketer scores higher on our rubric for marketing automation software: 8.8 against 8.2 out of 10; our editors rank them #7 and #13.

HubSpot Landing Pages leads on included contacts: 1000 contacts versus 100 contacts.

Freshmarketer is the better fit for small teams needing affordable multichannel journeys. HubSpot Landing Pages is the better fit for teams wanting free-to-enter CRM-connected automation.

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

  • HubSpot Landing Pages fits best

    Teams wanting free-to-enter CRM-connected automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Freshmarketer 8.8/10 Visit ↗ HubSpot Landing Pages 8.2/10 Visit ↗
At a glance
Editor score 8.8 8.2
Ranking #7 in Marketing Automation Software #13 in Marketing Automation Software
Best for Small teams needing affordable multichannel journeys Teams wanting free-to-enter CRM-connected automation
Pricing model Free plan + paid Free plan + paid
Starting price $15/mo Free tools · Starter from $7/mo/seat
Free plan ✓ ✓
Free trial 21 days —
Features Freshmarketer 4/4 · HubSpot Landing Pages 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Native Native
Included contacts 100 contacts 1000 contacts (best)
Our review
Pros
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.
Cons
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.
Our verdict

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →

HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead…

Read the review →
  1. FreshmarketerMarketing Automation Software 8.8Free plan · 21-day trial
  2. HubSpot Landing PagesMarketing Automation Software 8.2Free tools · Starter from $7/mo/seat

Strengths and trade-offs

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

  • HubSpot Landing Pages — where it wins

    • Free plan supports lead generation, email, and marketing measurement.
    • Visual workflows support conditional and multi-path branching.
    • Native CRM features connect segmentation, personalization, and lead scoring.

    Where it doesn't

    • The Free plan is limited to up to 2 users.
    • Professional costs $890 per month, while Enterprise costs $3,600 per month.
    • Professional and Enterprise onboarding fees are additional.
  • Freshmarketer8.8/10 · Free plan · 21-day trial

    A low-cost option for small teams that need multichannel marketing journeys.

    Visit FreshmarketerFull verdict →
  • HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

    A CRM-connected automation platform with a free entry point and costly advanced tiers.

    Visit HubSpotFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update