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Head-to-head · Marketing Automation Software

Mautic vs ActiveDEMAND

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mautic #15 in Marketing Automation Software 8.1/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Mautic
ActiveDEMAND #45 in Marketing Automation Software 5.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveDEMAND

Mautic leads on 2 checks, ActiveDEMAND on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMautic · 8.1/10
  • Free planonly Mautic
  • Free trialboth

Mautic scores higher on our rubric for marketing automation software: 8.1 against 5.2 out of 10; our editors rank them #15 and #45.

Mautic offers free plan; ActiveDEMAND doesn't. Mautic leads on included contacts: 50000 contacts versus 1000 contacts.

Mautic is the better fit for technical teams wanting open-source automation. ActiveDEMAND is the better fit for B2B marketers needing reporting and CRM workflows.

  • Mautic fits best

    Technical teams wanting open-source automation

  • ActiveDEMAND fits best

    B2B marketers needing reporting and CRM workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mautic 8.1/10 Visit ↗ ActiveDEMAND 5.2/10 Visit ↗
At a glance
Editor score 8.1 5.2
Ranking #15 in Marketing Automation Software #45 in Marketing Automation Software
Best for Technical teams wanting open-source automation B2B marketers needing reporting and CRM workflows
Pricing model Free plan + paid Paid
Starting price €247.50/mo $20/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Self-hosted Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Community, Docs Phone, Live chat, Docs
Compliance GDPR, SSO/SAML GDPR, HIPAA
Integrations 6 integrations 20 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mautic 4/4 · ActiveDEMAND 4/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ ✓
Lead capture forms ✓ ✓
Specs
CRM integrations Multiple Multiple
Included contacts 50000 contacts (best) 1000 contacts
Our review
Pros
  • Free, open-source platform with self-hosted deployment
  • Campaign workflows, lead scoring, forms, and tracking in one suite
  • REST API, plugins, and CRM integrations support customization
  • Multi-channel workflows, journey mapping, and lead scoring
  • CRM synchronization with Salesforce, Dynamics, and other systems
  • Dashboards, forms, landing pages, and prospect alerts
Cons
  • Managed hosting is handled separately through hosting providers
  • Technical teams may need to manage self-hosted deployment
  • CRM integration breadth is narrower than leading hosted products
  • No free plan is available
  • Higher tiers cost $109 or $399 per client monthly
  • Corporate features require annual billing
Our verdict

Mautic is a free, open-source marketing automation suite for organizations that need more control over deployment and customization. It is aimed particularly at technical teams managing email and multichannel campaigns, contact…

Read the review →

ActiveDEMAND is a web-based marketing automation and customer engagement platform for marketing agencies, small businesses, and senior living organizations. Its feature set covers email sequences, drip campaigns, multi-channel workflows,…

Read the review →
  1. MauticMarketing Automation Software 8.1Free plan · 14-day trial
  2. ActiveDEMANDMarketing Automation Software 5.214-day trial

Strengths and trade-offs

  • Mautic — where it wins

    • Free, open-source platform with self-hosted deployment
    • Campaign workflows, lead scoring, forms, and tracking in one suite
    • REST API, plugins, and CRM integrations support customization

    Where it doesn't

    • Managed hosting is handled separately through hosting providers
    • Technical teams may need to manage self-hosted deployment
    • CRM integration breadth is narrower than leading hosted products

  • ActiveDEMAND — where it wins

    • Multi-channel workflows, journey mapping, and lead scoring
    • CRM synchronization with Salesforce, Dynamics, and other systems
    • Dashboards, forms, landing pages, and prospect alerts

    Where it doesn't

    • No free plan is available
    • Higher tiers cost $109 or $399 per client monthly
    • Corporate features require annual billing

All marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update