Adobe Marketo Engage vs HubSpot Landing Pages

Adobe Marketo Engage9.3Visit HubSpot Landing Pages8.2Visit

Higher score Adobe Marketo Engage #2 in Marketing Automation Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit Adobe Marketo

vs

HubSpot Landing Pages #13 in Marketing Automation Software 8.2/10 Free tools · Starter from $7/mo/seat Free plan✓ 4 of 4 features Visit HubSpot

• Adobe Marketo Engage fits best

  B2B enterprises needing account-based automation

• HubSpot Landing Pages fits best

  Teams wanting free-to-enter CRM-connected automation

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Side by side

Feature	Adobe Marketo Engage 9.3/10 Visit ↗	HubSpot Landing Pages 8.2/10 Visit ↗
At a glance
Editor score	9.3	8.2
Ranking	#2 in Marketing Automation Software	#13 in Marketing Automation Software
Best for	B2B enterprises needing account-based automation	Teams wanting free-to-enter CRM-connected automation
Pricing model	Paid	Free plan + paid
Starting price	—	Free tools · Starter from $7/mo/seat
Free plan	—	✓ (best)
Free trial	—	—
Features Adobe Marketo Engage 4/4 · HubSpot Landing Pages 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Native	Native
Included contacts	Not checked yet	1000 contacts
Our review
Pros	Omnichannel execution spans email, web, mobile, chat, events, and advertising Native bi-directional CRM integrations support sales and marketing coordination Lead scoring, routing, attribution, APIs, and webhooks support complex programs	Free plan supports lead generation, email, and marketing measurement. Visual workflows support conditional and multi-path branching. Native CRM features connect segmentation, personalization, and lead scoring.
Cons	Pricing requires a contact-sales process rather than published recurring amounts There is no free plan for smaller teams evaluating the platform Some AI capabilities may not yet be generally available	The Free plan is limited to up to 2 users. Professional costs $890 per month, while Enterprise costs $3,600 per month. Professional and Enterprise onboarding fees are additional.
Our verdict	Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital… Read the review →	HubSpot Marketing Hub is marketing automation software for teams and businesses that need to generate, engage, qualify, and nurture leads. It combines automated email nurturing, bulk marketing campaigns, forms, visual workflows, lead… Read the review →

Strengths and trade-offs

• Adobe Marketo Engage — where it wins

  • Omnichannel execution spans email, web, mobile, chat, events, and advertising
  • Native bi-directional CRM integrations support sales and marketing coordination
  • Lead scoring, routing, attribution, APIs, and webhooks support complex programs

  Where it doesn't

  • Pricing requires a contact-sales process rather than published recurring amounts
  • There is no free plan for smaller teams evaluating the platform
  • Some AI capabilities may not yet be generally available

• HubSpot Landing Pages — where it wins

  • Free plan supports lead generation, email, and marketing measurement.
  • Visual workflows support conditional and multi-path branching.
  • Native CRM features connect segmentation, personalization, and lead scoring.

  Where it doesn't

  • The Free plan is limited to up to 2 users.
  • Professional costs $890 per month, while Enterprise costs $3,600 per month.
  • Professional and Enterprise onboarding fees are additional.

• Adobe Marketo Engage9.3/10 · Pricing on request

  A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.

  Visit Adobe MarketoFull verdict →
• HubSpot Landing Pages8.2/10 · Free tools · Starter from $7/mo/seat

  A CRM-connected automation platform with a free entry point and costly advanced tiers.

  Visit HubSpotFull verdict →