Freshmarketer comparisons
Freshmarketer is compared head-to-head with HubSpot Marketing Hub, Adobe Marketo Engage and Braze and more: 7 head-to-heads in Marketing Automation Software, each with the specs and prices we checked.
Freshmarketer head-to-head
- Freshmarketer vs HubSpot Marketing Hub
- Freshmarketer vs Adobe Marketo Engage
- Freshmarketer vs Braze
- Freshmarketer vs SAS Customer Intelligence 360
- Freshmarketer vs Adobe Campaign
- Freshmarketer vs Zoho Marketing Plus
- Freshmarketer vs Klaviyo
Freshmarketer vs each of them
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 3 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 4 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 5 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 8 | Klaviyo | Yes | Yes | 8.7 |
Compare Freshmarketer with any marketing automation platform
These are the matchups our editors wrote up. The compare tool pairs Freshmarketer with any other product in Marketing Automation Software — and up to four at once — from the same checked specs.
Compare Freshmarketer with any tool side by side →
Every marketing automation software head-to-head →
Our full Freshmarketer verdict, pricing and fact sheet →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update