Best Freshmarketer Alternatives in 2026
The top Freshmarketer alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and Braze: 15 marketing automation software our editors would look at instead of Freshmarketer, in our ranking order.
Freshmarketer: A low-cost option for small teams that need multichannel marketing journeys. Where it falls short: free plan is limited to 100 marketing contacts.
Switching from Freshmarketer? For most marketing automation software buyers the best Freshmarketer alternative is HubSpot Marketing Hub, built for teams wanting broad automation with a free entry tier. Mautic offers the most included contacts (50000 contacts).
Why People Look for a Freshmarketer Alternative
- Free plan is limited to 100 marketing contacts
- Free plan includes 500 monthly email sends
- Paid access costs $15 per agent monthly with annual billing
- Included contacts: 100 contacts — up to 50000 contacts with Mautic
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.4
Teams wanting broad automation with a free entry tier
Visit HubSpot Marketing Hub - Lowest priceGetResponse8.3
Paid plans from $15.58/mo
Visit GetResponse - Best free optionHubSpot Marketing Hub9.4
Has a free plan
Visit HubSpot Marketing Hub - Most included contactsMautic8.1
50000 contacts
Visit Mautic
All 15 Freshmarketer Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams wanting broad automation with a free entry tier
- Better than Freshmarketer:
- Included contacts: 1000 contacts vs 100 contacts
- Editor score 9.4 vs 8.8
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forB2B enterprises needing account-based automation
- Better than Freshmarketer:
- Editor score 9.3 vs 8.8
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
9.3/10★★★★★Visit Adobe Marketo -
Best forLarge teams needing cross-channel orchestration
- Better than Freshmarketer:
- Editor score 9.2 vs 8.8
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
9.2/10★★★★★Visit Braze -
Best forEnterprise data-driven orchestration
- Better than Freshmarketer:
- Editor score 9.1 vs 8.8
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forComplex Adobe-centered campaign operations
- Better than Freshmarketer:
- Editor score 9.0 vs 8.8
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
9.0/10★★★★☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
- Better than Freshmarketer:
- Included contacts: 1000 contacts vs 100 contacts
- Editor score 8.9 vs 8.8
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forEcommerce teams focused on behavioral marketing
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
- Better than Freshmarketer:
- Included contacts: 1000 contacts vs 100 contacts
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.4/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
- Better than Freshmarketer:
- Included contacts: 1000 contacts vs 100 contacts
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
- Better than Freshmarketer:
- Included contacts: 50000 contacts vs 100 contacts
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic -
Best forLarge Salesforce enterprises with complex journeys
- Better than Freshmarketer:
- Included contacts: 15000 contacts vs 100 contacts
A Salesforce-centered platform for complex, high-volume customer journeys and lifecycle campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
8.0/10★★★★☆Visit Salesforce
Freshmarketer Alternatives: Common Questions
What is the best alternative to Freshmarketer?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Freshmarketer?
Yes. HubSpot Marketing Hub, Klaviyo, Mailchimp, GetResponse and HubSpot Landing Pages have a free plan or a free tier (7 of the 15 alternatives on this page).
What is the cheapest paid alternative to Freshmarketer?
Of the alternatives here that publish a price, GetResponse starts lowest, at $15.58/mo.
Why do people look for Freshmarketer alternatives?
Free plan is limited to 100 marketing contacts; Free plan includes 500 monthly email sends; Paid access costs $15 per agent monthly with annual billing.
Which Freshmarketer alternative has the most included contacts?
Mautic, with 50000 contacts.
How do I switch from Freshmarketer?
Export your data from Freshmarketer (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Freshmarketer.
How to Switch from Freshmarketer
- Export your data from Freshmarketer (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Freshmarketer.
Freshmarketer vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 3 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 4 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 5 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 7 | Klaviyo | Yes | Yes | 8.7 | ||||
| 8 | ActiveCampaign | No | Yes | 8.6 | ||||
| 9 | Mailchimp | Yes | Yes | 8.5 | ||||
| 10 | Zoho Marketing Automation | No | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | GetResponse | Yes | $15.58/mo | Yes | 8.3 | |||
| 12 | HubSpot Landing Pages | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 13 | Odoo Marketing Automation | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 14 | Mautic | Yes | €247.50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 15 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | Yes | Yes | Yes | Yes | 8.0 |
Head-to-Head
- Freshmarketer vs HubSpot Marketing Hub
- Freshmarketer vs Adobe Marketo Engage
- Freshmarketer vs Braze
- Freshmarketer vs SAS Customer Intelligence 360
- Freshmarketer vs Adobe Campaign
- Freshmarketer vs Zoho Marketing Plus
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update